Elle Launches Video Web Series, Premium Vintage

Jun 09, 2010, 10:24 ET from ELLE

NEW YORK, June 9 /PRNewswire/ -- ELLE, the world's largest fashion magazine, is pleased to announce the launch of Premium Vintage, a new series that explores how vintage influences current fashion and trends. Created in partnership with ELLE and Embassy Row and presented by Vanity Fair® lingerie, the stylish video web series premiered on June 8, 2010 on ELLE.com.  In addition to seeing top fashion designers and industry experts muse about fashion's love affair with vintage, the series will teach viewers how a little nostalgia goes a long way when it comes to today's trends; give tips for making old favorites current; and explain what to look for on vintage shopping excursions.

Hosted by former model and MTV contributor Andrea Grove Kaplan, each 3-4 minute episode of Premium Vintage includes a rotating cast of designers, stylists, fashion editors, and celebrities offering a behind-the-scenes look at the industry, while giving viewers unique access only ELLE can deliver.  ELLE Fashion News Director Anne Slowey also gets in on the action with an exclusive backstage pass at New York Fashion Week; interviewing an elite group of celebrated designers such as Jason Wu, Tory Burch, Michael Kors, and Anna Sui about their vintage inspiration.

"I've always been obsessed with vintage as are most fashion designers that source inspiration from flea markets and eBay to second-hand thrifts," says Slowey.  "For our Premium Vintage series, some of the world's biggest fashion names welcome us into their studios to talk about their passion for history."

The series also features weekly 'How-to' segments where industry experts explain everything from how to recreate a runway look, add a vintage touch to your wardrobe and curate your own personal vintage collection.  In addition to the fashion, the series also features vintage-inspired hair and makeup tips from ELLE's own beauty editors.

Vanity Fair lingerie lends pieces from its timeless collections to the Premium Vintage series with a 'Top Drawer' segment with recommendations for the perfect undergarments for vintage finds.

CAA Marketing, a division of Creative Artists Agency, brokered the relationship with Embassy Row on behalf of its client ELLE.

Embassy Row is a global format and digital production company dedicated to developing original concepts and adapting formats for television, online and mobile distribution in the U.S. and around the world.  Specializing in the genres of games, comedy, reality, factual, sports, and food, Embassy Row is a pioneer in brand-supported and digital content.  Embassy Row is a Sony Pictures Television company.

About ELLE:

ELLE is the No. 1 fashion magazine in the world, with 42 editions, 23 million readers, and 6 million copies sold every month worldwide.  It is also the foundation of numerous brand extensions, including ELLE Decor (24 editions), ELLE A Table (five editions), and ELLE.com (28 websites with 10 million unique visitors).  The U.S. edition reaches an audience of 6.1 million readers, who find in ELLE a rich mix of fashion, beauty and culture that lets the reader discover their personal style and public self.

SOURCE ELLE



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