ELLE Magazine to Launch New Dating Site in Partnership with HowAboutWe.com

ELLE Dating to launch August 12th, 2013

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Aug 12, 2013, 10:25 ET

NEW YORK, Aug. 12, 2013 /PRNewswire/ -- ELLE, the world's largest fashion magazine brand, today announced its online dating debut with the launch of ELLE Dating, powered by HowAboutWe.com.

ELLE Dating encourages singles to meet offline by focusing on great date ideas. Members finish the phrase "How about we..." with the date they'd like to go on, connect and get together.

ELLE Dating members will also enjoy exclusive access to one-on-one matchmaking services from the magazine's long-time relationship expert E. Jean Carroll, author of Ask E. Jean, the longest-running advice column in American publishing. The ELLE Dating matchmaking service will include a subscription plan for two dates per month; personal matchmaking with E. Jean Carroll; phone consultation and dating feedback; date planning and ongoing dialogue with matchmakers.

As the premier resource for women of style and substance, ELLE strives to consistently create content and services that meet readers' needs for fashion, culture and lifestyle. While the magazine has covered relationships and advice in print and online since its inception, this partnership marks the brand's first foray into an actionable dating space.

"ELLE Dating embraces our mission of inspiring women to explore and celebrate their unique style in all aspects of their lives. The ELLE woman is proactive, vibrant and successful, and she champions ambition and success in both her professional and personal life," said Robbie Myers, editor in chief, ELLE. "We're excited to partner with HowAboutWe to help our readers discover the relationships they want."

The co-branded experience will live inside ELLE.com, making it easy for users to move between its editorial content and ELLE Dating. The site will be populated with dating-focused editorial content, providing contextual relevancy for promotion of the new feature. ELLE Dating will also be promoted across the brand's many platforms including print, digital, tablet, and social media. Marketers will have the opportunity to sponsor content and other features available through ELLE Dating.

"The ELLE Dating experience is dynamic, intuitive and uniquely modern. We're thrilled to get ELLE readers offline and meeting new people on wonderful dates," said Brian Schechter, co-founder and co-CEO of HowAboutWe.

To learn more about ELLE Dating, please visit http://www.elle.com/dating.

About ELLE
The ELLE brand, which is owned by the Lagardere Active group (France), is the No. 1 fashion magazine brand in the world, with 43 editions, 21 million readers, and 6.6 million copies sold every month worldwide. It is also the foundation of numerous brand extensions, including ELLE Decoration (25 editions), ELLE a table (four editions), ELLE girl (three editions) and ELLE.com (34 ELLE websites with 28 million unique visitors). The U.S. edition reaches an audience of 5.2 million readers, who find in ELLE a rich mix of fashion, beauty and culture that lets the reader discover their personal style and public self. ELLE USA is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 82 million adults (Spring 2013 MRI gfk). Follow ELLE on Twitter at @ELLEmagazine.

About HowAboutWe.com:
HowAboutWe helps people fall in love and stay in love. Founded by Aaron Schildkrout and Brian Schechter, HowAboutWe products and services make it easier and more fun to go on wonderful dates, at every stage of your relationship. HowAboutWe is comprised of three core products: HowAboutWe Dating, HowAboutWe for Couples and the original content site, The Date Report. HowAboutWe Dating is the offline dating site; members post date ideas, connect and meet. HowAboutWe for Couples helps people in relationships enjoy wonderful experiences, tailored for two. The Date Report provides engaging, entertaining and enlightening content on all things dating and relationships. HowAboutWe launched in 2010 and is a Brooklyn-based company.