NEW YORK, May 9, 2016 /PRNewswire/ -- Iconic workwear brand Ellen Tracy is pioneering the use of 360° video in the fashion industry with the launch of a new digital series that encourages women to tap into their personal passions outside of the office. Called #MyOtherLove, the series celebrates the stories of a mogul, a mother, and a fashion maven with diverse interests; and with 360° video technology, viewers can scroll up, down, and all around the moving images to learn more about their fast-paced lives, explore several celebrated NYC locations, and see the Ellen Tracy spring apparel collection in action.
"We believe style comes not only from what you wear, but what you do, and the Ellen Tracy woman is certainly not bored when she leaves the boardroom," said Liz Mandracchia, Vice President of Marketing, Ellen Tracy. "360° video is the best way for us to literally show all sides of these incredible women, and provide an exciting new way for consumers to experience our latest collection."
Tiffany Pham, Founder of Mogul and Broadway theatre enthusiast; Nicole Feliciano, CEO and Founder of MomTrends and fashionista; and Karen Blanchard, creator of popular fashion blog Where Did You Get That and avid photographer, star in the videos. "These women live such interesting lives both in and out of the office, and each has defined her own version of personal success," said Mandracchia. "Our goals were to capture their sense of fulfillment, show how important it is to find time to do what makes you happy, and how looking good while doing it is easier than you think."
Together, the women showcase several Ellen Tracy looks from the versatile new spring sportswear collection while exploring scenic NYC locales including Times Square, Grand Central, and the Botanical Gardens, giving viewers incredible views of the city that can be seen from the street to the sky with just a click. The series will be released over three weeks exclusively on the brand's Facebook page.
The videos serve as the cornerstone of Ellen Tracy's #MyOtherLove Spring 2016 digital campaign, and complement a refreshed website with shopping capabilities and ever-evolving fashion editorial content that is on trend and lifestyle driven to help inspire women to live a full life.
To view #MyOtherLove visit https://www.facebook.com/EllenTracyNY
About Ellen Tracy
Ellen Tracy's philosophy: the perfect balance between youthful attitude and grown-up glamour. With a rich heritage of celebrating style since 1949, we believe style comes not only from what you wear, but what you do, who you are, and who you aspire to be. Our attitude is confident, expressive, and polished while our style is statement making. Our promise is to always remain flattering and feminine. The collection is inspired and dynamic, as is the woman who wears it. 65 years later, Ellen Tracy has become a full lifestyle brand covering dozens of product categories, all fueled by a passion for celebrating women who live in the moment, not for the moment. Ellen Tracy can be found at premium retailers around the world including Nordstrom, Dillard's, Lord & Taylor, Hudson's Bay, and House of Fraser. For more information, please visit EllenTracy.com.
SOURCE Ellen Tracy