Ellsworth Cooperative Creamery Celebrates National Cheese Curd Day and Unveils Refreshed Brand Identity and Packaging

ELLSWORTH, Wis., Oct. 15, 2025 /PRNewswire/ -- Ellsworth Cooperative Creamery is proud to announce today, on National Cheese Curd Day, that it is rolling out the company's refreshed brand and packaging.  This refresh effort reflects Ellsworth's continued commitment to its cooperative roots, where it is owned by 180 family dairy farms, and its commitment to the communities it serves and its legacy of craftsmanship. Consumers will begin to notice the refreshed packaging and brand identity in stores and online in the coming weeks.

The refreshed branding retains key elements of Ellsworth's historical logo while introducing thoughtful updates that honor its cooperative structure and Wisconsin roots. Alongside new packaging, the Creamery is refreshing its website and other communications to prepare for the future while honoring its past. According to Ellsworth Cooperative Creamery's Chief Executive Officer, Kevin Pieh, "we are proud of our past 115 years as a cooperative and want to celebrate the farmers, milk haulers, cheesemakers, employees, and communities who make Ellsworth Creamery what it is today, and we look forward to a bright future."

Continues Pieh "The Creamery has always been about more than cheese. The real story reflects all the people who come together to make our cheese, pride in our processes, and connection that comes with building something meaningful within a community for over a century. At the end of the day, we're honored to continue perfecting our craft and creating products that bring people together."

Ellsworth's legacy continues to expand in new and exciting ways. Today, the Creamery is recognized as the #1 retail brand of cheese curds in the U.S., offering more than eight flavors produced at its hometown Ellsworth, WI facility—designated the official "Cheese Curd Capital." But beyond cheese curds, the company offers a full line of specialty and premium cheeses at its other facilities in Menomonie, WI and New London, WI. The company also continues to evolve with consumer shopping trends, offering products across retail, foodservice, and industrial sales channels nationwide and internationally, as well as through its Ellsworth and Menomonie, WI company stores and online e-commerce site.

As Ellsworth celebrates its 115th anniversary, the cooperative remains deeply proud of its heritage while embracing its role as a modern, award-winning cheesemaker - one that connects tradition with innovation, and product with people.

Media Contact:
Steve Weigel
Communications Director
763.350.0573
[email protected]

SOURCE Ellsworth Cooperative Creamery