Elmer's Glue Crew Challenges Parents and Teachers to 40 Days of Earth-Friendly Living

Elmer's celebrates the 40th anniversary of Earth Day with 40 tips for becoming more environmentally friendly at home

Apr 08, 2010, 05:07 ET from Elmer's(R) Products, Inc.

COLUMBUS, Ohio, April 8 /PRNewswire/ -- Beginning on Earth Day, teachers across the country will begin recycling the millions of glue bottles and glue sticks their classrooms have collected since the beginning of the school year. This recycling effort is part of the Elmer's Glue Crew Recycling Program, which was created three years ago to help teachers educate children about recycling and environmental stewardship and prevent millions of glue bottles and glue sticks from going into our landfills.

To coincide with the 40th anniversary of Earth Day, Elmer's is inviting parents to get involved in the Elmer's Glue Crew program through the "40 Days of Earth-Friendly Living." The campaign kicks-off on Earth Day and offers an eco-friendly tip or idea every day through the end of May. The tips are designed to allow parents and children to participate together and to give teachers more ideas for expanding their Earth Day curriculum. To participate, parents and teachers can download the "40 Days" calendar at www.ElmersGlueCrew.com or sign up to receive tips on Twitter or Facebook. The tips include:

Day 17: Walk instead of drive

Leave the car at home and walk to the store or a friend's house

Day 26: Don't run the water

When you brush your teeth, turn off the water when you're not using it

"Through Elmer's Glue Crew, we've been able to provide teachers with recycling information, student contests and curriculum ideas. The 40 Days of Earth-Friendly Living is a way for us to involve parents and help teachers extend their education into the home," said Mary Beth Cowardin, senior marketing manager for Elmer's Products. "Our goal with this program has always been to develop a mindset at an early age for being environmentally conscious."

Last year, nearly 1.2 million school-age children participated in Elmer's Glue Crew to recycle 2 million glue bottles and glue sticks. Beginning on Earth Day, classrooms will start recycling their collections by submitting the empties to Walmart or TerraCycle.  To recognize their efforts, Elmer's honors one classroom that has gone above and beyond to incorporate environmental stewardship and recycling into their daily activities with the Elmer's Glue Crew Grand Prize.

About Elmer's

Elmer's® Products, Inc., headquartered in Columbus, Ohio, has been a trusted brand and industry leader for more than 60 years. Elmer's produces a variety of well-known adhesives, arts and crafts, educational and office products developed to provide project solutions and inspire people to create, build and learn for life.  Elmer's also markets the number one instant adhesive in the U.S., Instant Krazy Glue®, and X-ACTO®, a leader in innovative cutting blades, knives, and office supplies. For more information, visit www.elmers.com.

SOURCE Elmer's(R) Products, Inc.