ELOQUII Debuts Exclusive Capsule Collection With Digital Influencer & Style Expert, Katie Sturino
The ELOQUII x Katie Sturino Collection Includes Ready-To-Wear & Dog Apparel
NEW YORK, Sept. 21, 2017 /PRNewswire/ -- Today, ELOQUII, the trend-driven retailer for women sizes 12-28, announces an exclusive capsule collection with their Style Expert and founder of fashion blog, The 12ish Style, Katie Sturino. ELOQUII x Katie Sturino is a 22-piece collection of outerwear, dresses and separates and includes matching dog apparel. The collection incorporates Sturino's unique style and her insta-famous pups, Toast,Muppet and Pants who collectively boast a social following of over 470K. An homage to a bold style aesthetic coupled with sporty detailing, the ELOQUII x Katie Sturino collection is priced $49.90-$149.90 and is available at ELOQUII.com as well as the new ELOQUII store at The Shops at North Bridge in Chicago.
"My signature style comes down to fun, fashion-forward basics and yet finding clothing like this in my size has always been a struggle. With this collection, I wanted to share my love for chic, sporty essentials with the ELOQUII customer, inspired by my favorite pieces in my closet," says Katie Sturino. "I am over the moon about this launch and couldn't be more excited to see how the ELOQUII ladies incorporate the collection in their day-to-day wardrobe!"
The ELOQUII x Katie Sturino collection was created through the lens of Sturino's personal wardrobe and her admiration for French style and sporty silhouettes. Standout styles from the collection include the Sequin Midi Skirt ($110), Printed Fit & Flare Shirtdress with Tipping ($140), Faux Leather and Fur Bomber with Sporty Trim ($150) and Skinny Leg Overalls ($120). Taking a cue from the stylized ready-to-wear pieces offered, the ELOQUII x Katie Sturino collection also provides dog apparel including the Dog Bomber Jacket ($40), Dog Hoodie ($30), and the Star Dog Sweater ($30) available in sizes XS/S & M/L.
In honor of the ELOQUII x Katie Sturino collection and Katie's work with The Humane Society of the United States, ELOQUII proudly supports the organization though a donation pledge.
Earlier this year, ELOQUII announced a partnership with Sturino as the brand's Style Expert. Since February, Sturino has been featured on ELOQUII TV and is the host of Closet Confidential, a regular closet revamp video series with customers. Through this series, Sturino works closely with customers in refreshing their wardrobe with ELOQUII pieces to tackle trends they would typically avoid. To celebrate the newly launched capsule, the third and fourth Closet Confidential episodes will feature Sturino sharing tips on how to style pieces from the collection.
"We were thrilled to work with Katie to bring not only her style expertise, but bold fashion sense to our ELOQUII customers," comments Jodi Arnold, Creative Director. "It was a joy to bring Katie's vision to life and as a dog mom myself with an office that supports an open pet policy, I couldn't be happier to have a collection for our stylish pups that benefits the Humane Society of the United States."
Katie Sturino will host a store event at the ELOQUII Chicago location (The Shops at North Bridge. 520 N Michigan Ave. Chicago, IL 60611) on September 23rd, 2017 to celebrate the launch. Join the conversation with #XOQ and #ELOQUIIxKatieSturino and follow Sturino's trend how-to's and Closet Confidential series here.
About ELOQUII
ELOQUII Design Inc., based in New York and Columbus, Ohio, is a private company that is transforming the way women sizes 12+ dress and participate in fashion. The pioneering e-commerce destination for contemporary fast fashion in sizes 12 to 28, ELOQUII, offers trend-driven style at accessible price points. The Company – in merchandise categories including apparel, wide width footwear and accessories – debuts new and exciting trend-leading collections each month. ELOQUII also offers customers access to unique content through its Style & Substance blog and curated catalogue, and has created an online community through its #XOQ hashtag, which allows customers to tag themselves to the Company's site via Instagram. The brand is currently sold at their Washington D.C. Pentagon City store, The Shops at North Bridge in Chicago, and Easton Town Center in Columbus, Ohio and through www.ELOQUII.com.
SOURCE ELOQUII Design Inc.
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