Else Nutrition Pioneers & Launches First of its Kind Whole Foods Plant-Based Kids Complete Nutrition Protein Shakes, as an Alternative for Cow-Milk Options

Plant-Powered Complete Nutrition Shakes come in Vanilla and Chocolate Flavors, providing healthy fats, carbs and plant-powered proteins, as well as over 20 essential nutrients to support healthy growth, filling in nutritional gaps – all with 50% less sugar than leading brands.  

Available Exclusively on elsenutrition.com and soon on Amazon.com and other retailers

VANCOUVER, BC, June 17, 2021 /PRNewswire/ - ELSE NUTRITION HOLDINGS INC. (TSXV: BABY) (OTCQX: BABYF) (FSE: 0YL) ("ELSE" or the "Company") the plant-based baby, toddler and children nutrition company,  announces today it is launching two new products of plant-based protein shakes for kids.

ELSE Nutrition is on a mission to change the face of the early childhood nutrition market with sustainable, clean label, whole-food-based solutions, and to help the countless families struggling with dairy intolerance, and those embracing or looking to embrace a Plant-Based lifestyle. The ELSE shakes debut novel protein recipes derived from whole organic almonds, buckwheat and tapioca, which make up 95% of the product's composition. These clean, whole ingredients are minimally processed to preserve their fullest macro nutritional benefits.

This is the second product line launched by ELSE following its original toddler plant-based nutrition formula. ELSE plant-based protein shakes being launched are a Clean-Label, Complete Nutrition, Plant-Powered protein shakes focusing on kids three years old and older. The ELSE shakes can be used as a milk alternative, meal replacement, or served alongside meals, mixed into recipes such as smoothies, pancakes, muffins and much more.

"Getting kids to eat foods that benefit their growth is hard enough, let alone having to deal with food allergies, milk intolerance-and trying to lead a clean, natural lifestyle." said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. "Our innovative processing method is a springboard for transforming plant-based eating, far beyond our current products. As part of executing on our overall strategy, we are thrilled to take this step with the introduction of our new complete nutrition drink for kids." She added.

Else's Plant-Powered Complete Nutrition Shakes for Kids aim to provide a substitute for cow milk. Packed full of protein, carbs, healthy fats and over 20 essential nutrients kids need to support their growth, the entire ELSE line is pediatrician approved. All Else products are minimally processed, derived from organic whole plant foods and free of dairy, whey, soy, corn syrup, artificial ingredients and preservatives. Nutrient and vitamin dense to help fill nutritional gaps without compromise, Else Plant-Powered Complete Nutrition Shakes for kids are available in either Dreamy Chocolate or Creamy Vanilla flavors and made with 50% less sugar than other kids nutrition shakes/drinks.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was ranked last Fall as the #1 top seller in the baby and toddler formula category on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board  members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies,  and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company's financial disclosure documents.  Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate.  Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements.  Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE Else Nutrition Holdings Inc.