NEW YORK, Sept. 13, 2011 /PRNewswire/ -- E+M Advertising, an integrated brand response marketing agency based in New York, is excited to announce that they are merging with Piazza Advertising, a full service advertising agency with capabilities in social commerce, mobile commerce, merchandising advergaming, QR codes and augmented reality. This merger strengthens and broadens E+M's existing services within the digital marketplace, augmenting the company's core capabilities with a wide array of agency services such as branding, product launches, and promotions.
"Piazza Advertising has had great experience doing innovative things to drive brand awareness and create brand fans, such as augmented reality, and I'm very enthusiastic that we will have the chance to incorporate their talents into our existing work," said Michael Medico, CEO of E+M Advertising. "The combined team will provide great technology offerings to our clients, especially in digital and integrated media, which will lead to some really creative projects in the future."
Piazza Advertising was founded in 1989 and has built a solid reputation for strategic leadership and creative excellence in serving some of the largest brand names in the world. The company has been recognized throughout the advertising, gaming, marketing, media, and design community as an award winning agency and an industry leader in innovation and technology.
"Piazza is excited to be joining E+M Advertising and the new opportunities it presents to our company and client base," said Hope Fulgham, CEO of Piazza Advertising. "Supported by the resources and momentum of E+M Advertising, we will be able to offer our clients a new level of marketing excellence and collaboration."
Under the terms of the merger, Hope Fulgham will be assuming the role of Chief Marketing Officer for E+M Advertising.
About E+M Advertising
As a pioneer in media driven marketing, E+M Advertising brings 30 years of experience to integrated brand response that efficiently utilizes every media dollar to its fullest potential. E+M Advertising employs brand response skill sets across all media, social media, and mobile commerce with an eye towards achieving your goals and gaining new customers for your product, building loyalty and increasing sales. We are strategists who are passionate about your business, and media buyers who negotiate hard and use proprietary technology to track, analyze, and optimize response. We believe that the combination of our team's experience and knowledge of brand response can execute on plan to accomplish your objectives to assure the success of your campaign. For more information go to http://www.emadv.com.
Marissa Wolf for E+M Advertising
SOURCE E+M Advertising