EMA Ads for Nucor Steel Make BtoB's Top Creative of the Decade

Jun 15, 2010, 18:37 ET from Eric Mower and Associates

CHARLOTTE, N.C., June 15 /PRNewswire/ -- Ads created by Eric Mower and Associates (EMA) for steel manufacturer Nucor Corp. are recognized among the "Top Creative of the Decade" by BtoB magazine.

BtoB's June 14 issue features editors' picks for the top business-to-business creative campaigns from the past 10 years. According to the publication, campaigns were chosen for best creative ad design, innovative use of media, and strong messaging. Read BtoB's write-up on Nucor online here. Other brands featured include FedEx, GE, UPS, Cisco, American Express, IBM and Panasonic.

BtoB is asking readers to vote online here for their favorite campaign and results will be published in the July issue of the magazine.

EMA created Nucor's first ads in 2006 and its campaigns have been recognized in BtoB every year because, according to the magazine, Nucor "positioned itself as eco-friendly early and built off that platform logically, breaking a steel industry stereotype with a dose of risk."

BtoB applauded the "bold, controversial advertising" in the 2009 metro campaign EMA created for Nucor "because not only was the to-the-point message consistent, but so was the crisp imagery, the deep green hue and creative use of placement."

The life-sized graphics were placed on the floor of metro stations in Washington, D.C., to grab the attention of key decision-makers, highlighting the need for fewer outsourced jobs and Nucor's strong environmental record as the country's largest recycler.

BtoB wrote that more companies should follow Nucor's lead—build on what works, but stay slightly outside the box.

About Eric Mower and Associates

EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, brand promotion and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Charlotte, N.C.; Atlanta, Ga.; and Sarasota, Fla., plus a service office in Los Angeles, EMA serves clients throughout the United States. EMA also serves many of its clients through IN, a worldwide network of leading independent advertising agencies in more than 90 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. EMA has 245 professionals and estimated 2010 capitalized billings of $220 million. Visit www.mower.com for more information.

SOURCE Eric Mower and Associates