eMax Media Inc. Has Signed a Letter of Intent for the Funding of the Production "The Real Housewives of India" Television Series

SALT LAKE CITY, Aug. 12, 2011 /PRNewswire/ -- eMax Worldwide Inc. (Pinksheets: EMXC), www.emaxworldwide.com, announces their partly held company, eMax Media Inc. has signed a letter of intent to fund a production deal with Atlantic Crossings LLC, www.atlanticcrossingproductions.com for the production of the television series titled, "The Real Housewives of India". Recently eMax Media Inc. has merged with MindPix Corp, (Pinksheets: MPIX).  

Roxanna Weber, Chairman of eMax Worldwide, Inc., stated, "Everyone at eMax Media is very excited to work beside the incredible production team at Atlantic Crossing Productions. We feel very privileged to be granted this opportunity to help the production success of the television series, 'The Real Housewives of India' and play a part in the expansion of this great television brand into the Worldwide television marketplace. In addition, eMax Media has agreed to offer to license songs from their extensive music catalog for any soundtracks that might be required in the television series productions".  

Atlantic Crossing Productions LLC., (ACP) has partnered with NBC Universal to produce Indian versions of their reality shows formats. These shows have had excellent performance in the United States with very high ratings. The Real Housewives is one of the shows which will be produced by Atlantic Crossing along with its production partners in India.  

Atlantic Crossing along with its partners is involved in producing and distributing soaps, reality & game shows, tele-films, title animations and related software. Television is a leading entertainment medium accounting for the largest slice of the urban India's media consumption pie (72% of total media consumption). TV software industry is growing at 18% CAGR. Atlantic Crossing Productions (ACP) with its partners is focused on making Television software making as one of its core business. ACP is in the production, marketing & distribution of TV related programs (software) with national and international clients. ACP has the best of the creative talent in India.  

It can be expected that a show like The Real Housewives of India can reach an audience of over 200 million in India and another 100 million outside the country. There are large audiences of Indians in Sri Lanka, Singapore, Australia and other Asian countries. The advertising potential is massive. ACP has received an interest from Turner to broadcast the Real Housewives of India on Turner India's channel. The key assumptions made here are that the series will consist of weekly one-hour episodes on Turner India's Imagine TV channel (www.imagine.tv). Turner recommends doing season 1 with 13 episodes over 13 weeks. The telecast slot they have tentatively worked out is a Saturday 10pm to 11pm slot. This is a prime slot and attracts a lot of viewership for reality and non-fiction content. A repeat telecast slot will also be given, the exact time and day for which will only get confirmed closer to telecast.  

In India, television has dominated the entertainment and media industry and continues to have the potential to do so even in the future. With over 200 million homes, television today reaches to over 100 million homes. With an average household-size of 4-5, advertisers simply cannot get over the potential to reach over 500 million eyeballs. The potential of the industry just seems to get better even with the current statistics. Television homes are growing at a staggering rate of 4 per cent per annum - it is no wonder that today in India, the number of television homes far exceed the number of telephone connected homes.  

India's Demand for content

Today, there are over 300 channels, which are beamed into the Indian skies and most of such channels are available to all C&S connected homes. However, this has not discouraged the investor who still believes that there is room for more, keeping in consideration the potential to reach the large number of eyeballs, which no other medium can capture. As a result, around 50 new channels are being added each year. This has given rise to the serious demand for content for these 24-hour channels. Television broadcasting companies are continually scouting for content software companies and due to this imbalance, the programming costs are rising in an UN-proportionate manner. This is a potential opportunity which still needs to be tapped to its fullest.  

About eMax Media

eMax Media Inc., www.emaxmediagroup.com, is a diversified multi-media technology/internet entertainment content company which owns, develops, produces and sells music, home videos and television broadcasting, gifts, events, clothes, and collectibles for distribution to wholesale and retail markets. The company operates a collection of multimedia and family entertainment content through four main divisions: eMax Music, eMax Studios, eMax Networks, and eMax Productions. The four operating areas offer technology-driven, high-quality products and services focusing in pre-recorded music, movies, digital media, games, outdoor sports and concert events, internet e-commerce, feature film production, television programs , broadcasting and internet networks. eMax Media Inc. owns the licensing rights to manufacture and market a music library catalog of worldwide known songs from a list consisting of over 17,500 music master recordings.  

About eMax Worldwide, Inc.

eMax Worldwide, Inc., (www.eMaxworldwide.com) is a diversified holding company acquiring and growing family and morally valued multimedia, entertainment, communication, broadcasting, high-end technologies, real estate , energy and finance industries through two corporations, eMax Media Inc , www.emaxmediagroup.com and New Unified Corp., www.newunified.com.  

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward looking statements involve risks and uncertainties, including, without limitation, the future press releases of eMax.  

Contact Rockport Equity, LLC
David Helmcamp
Dan Capozzi
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SOURCE eMax Worldwide Inc.