eMeals Puts Growth on the Menu with New CTO Aaron Kenny

Mobile App Project Launching in March under Kenny's Leadership

Feb 26, 2013, 08:08 ET from eMeals.com

BIRMINGHAM, Ala., Feb. 26, 2013 /PRNewswire/ -- Online meal planning service eMeals.com today announced the expansion of its technical team with the appointment of Aaron Kenny to serve as chief technology officer. Kenny, formerly co-founder and CTO of InternetSafety.com as well as director of engineering at McAfee, was recruited to strengthen the infrastructure required to support the rapid growth of eMeals services – now generating over 1 million meals per week for subscribers to 50 different meal plans.

In the last year, that growth has doubled the number of eMeals dinner meal plan choices available to subscribers while also adding breakfast and lunch options to any dinner plan. Consumers can now select from classic and simple gourmet meals to low-fat, portion control, low carb, gluten-free, vegetarian, natural and organic, clean eating and paleo plans.

The first major project launching under Kenny's leadership is a mobile app scheduled to roll out in March that will enable eMeals subscribers to access weekly menus, recipes and corresponding shopping lists on their smartphones. The app will make eMeals the first fully automated meal planning service to offer a mobile option that provides anytime/anywhere access for subscribers to plan, shop and cook. 

Since joining eMeals, Kenny has also presided over the launch of a new easier-to-navigate website as well as a major upgrade of the proprietary back-end technology that drives weekly menu assembly for each meal plan variation from the service's continually expanding recipe database. He has also increased the company's technical bench strength with a team of engineers with deep experience in the consumer Internet space.

"With a company like eMeals, our back-end technology is critical to the business. The ability to generate 50 different kinds of specialized meal plans every week, efficiently serve a continually expanding customer base, and add new services like our mobile app rests entirely on the talent of the technology team," said eMeals CEO Forrest Collier. "With his entrepreneurial background, Aaron uniquely combines technical vision and business skills that will help us continue to enhance our platform, match our services to customer needs, and further simplify the process of getting meals on the table every morning, noon and night."

At InternetSafety, Kenny developed family protection software that was rated #1 by Consumer Reports, by PC Magazine and by parents in over 150 countries. He joined McAfee to guide the integration of the Safe Eyes product into McAfee after its acquisition of InternetSafety in 2010.

About eMeals.com

eMeals.com has been the market leader in online meal planning since 2003, having provided a simple and affordable dinnertime solution to hundreds of thousands of busy people everywhere.  The eMeals team constructs and publishes 50 delicious meal plans and corresponding grocery lists every week based on food style preferences, family size and the current sales at selected grocery stores.  Dinner menu plans include classic family meals, clean eating, paleo, simple gourmet, low-fat, portion control, low-carb, gluten-free, vegetarian, and the natural and organic plan. Add-on breakfast and lunch plans are also available. For more information, please visit www.emeals.com 

SOURCE eMeals.com