Emerald® Breakfast on the go!™ Joins Labels for Education® Program

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Oct 13, 2011, 10:30 ET

SAN FRANCISCO, Oct. 13, 2011 /PRNewswire/ -- Just in time for busy fall school and activities schedules, Emerald® Breakfast on the go!™ Nut & Granola Mixes not only provide a better-for-you, portioned breakfast or snack for your family, but they can also help your school earn points for educational merchandise. As a new partner of the Labels for Education® program, purchasing Emerald® Nuts and Emerald Breakfast on the go!™ gives parents and community members a way to supplement constrained school budgets.

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The Labels for Education program includes more than 2,500 participating products including Diamond Foods, Inc. brands' Pop Secret®, Emerald Nuts and Emerald Breakfast on the go!™ which offer 10 points per package, the highest point value in the program. For more than 38 years, the Labels for Education program has provided free educational resources such as art supplies, sports equipment, classroom resources and more to schools across the country.

"We are pleased to have partnered with the important educational program Labels for Education," said Joanna Hamilton, Emerald Brand Manager. "With the support of brands like Emerald Breakfast on the go!™, the Labels for Education program can continue to benefit students and their schools and do so more quickly due to the high point values on our products."

Successful Launch For New Product

Earlier this year, Emerald launched Breakfast on the go!™ into the convenient breakfast aisle in grocery stores with a large introductory marketing campaign. Kicking off the campaign with 15- and 30-second national commercials, print and digital advertisements, public relations and in-store promotions, the campaign focused on the message of "Humanize Your Morning."

New Flavors Now Available

Following the success of Breakfast on the go!™ Nut & Granola Mixes -- Berry Nut Blend, Breakfast Nut Blend and S'mores Nut Blend -- Emerald introduced a new Fun Packs line this fall. With two great flavors Berries & Creme and Chocolate Peanut Butter Banana, the Fun Packs line offers 5 convenient pouches per box, contains 200 calories or less per pouch and offers consumers a delicious and nutritious snack.

The new flavors feature everything people love about Breakfast on the go!™ -- granola clusters, dried fruit and Emerald nuts -- and are also part of the Labels for Education program, worth 10 points. Emerald is currently offering a $1 off coupon at EmeraldBreakfastonthego.com.

"We are very pleased with the successful launch of Breakfast on the go!™" said Hamilton. "Consumer response exceeded our expectations and we look forward to seeing the continued growth of this nutritious convenient breakfast product."

Consumer Web Sites: www.emeraldbreakfastonthego.com, www.emeraldnuts.com

SOURCE Diamond Foods, Inc.