Emergent Path Launches to Bring Critical Information and Insights to Professional Services Companies Seeking to Grow their Businesses

IRVINE, Calif., March 18, 2014 /PRNewswire/ -- Emergent Path (http://emergentpath.com), an online publication serving small and medium-sized professional services businesses, today announces its official launch. EmergentPath.com features original articles, research and commentary designed to give business leaders a better understanding of market drivers for services businesses and the key performance metrics that drive growth. Site visitors and members will have access to best practices and analysis of resource utilization, business growth management, managing contractors, profit margin optimization and business development strategies.

Emergent Path was conceived and designed by Mavenlink, a Growth Management software company, to be a vehicle for authors, business owners and providers of professional services to share their expertise on what drives market growth in their industry along with their experiences and perspectives.

"As part of our client collaboration process, we regularly survey customers for insights and best practices to ensure we are providing them with the best resources and insights to help them grow their business," said Ray Grainger, chief executive officer at Mavenlink.  "We discovered an unmet need in the marketplace, specifically in terms of identification and analysis of key performance indicators. Emergent Path is a powerful solution that fills this need for small and medium-sized services companies by providing an online community of experts and analysis of growth metrics to help them understand how to grow their business with confidence."

Visitors can register for free membership to the Emergent Path Resources area, which includes the Professional Services industry's most comprehensive reports on Key Performance Indicators (KPI) covering trends in profit margins, resource management, hiring, new business development and market drivers. The KPI updates are the result of an ongoing semi-annual study conducted on thousands of professional services businesses and features expert analysis and benchmarking data.

"I am constantly telling my clients to spend less time worrying and more time doing, but a great idea is worthless without a solid strategy for a successful execution," said Kasim Aslam, owner of digital marketing firm Solutions 8 and a member and regular contributor to Emergent Path. "The most powerful tool for businesses today is the ability to tap into our networked economy. Emergent Path is the ideal solution for people looking to gain key insights, best practices and commentary because it ensures all the necessary tools to put together the best strategy to grow any business."

For additional information, please visit EmergentPath.com.

About Emergent Path
Emergent Path is the first and only online publication dedicated to providing relevant, useful and original information and insights for small and medium-sized services companies that want to grow their business. The ongoing Grow Smarter series of reports is a central resource for both executives and owners that seek to understand the growth metrics in today's networked economy. For additional information, please visit EmergentPath.com.

About Mavenlink
Mavenlink is a Growth Management software company and the leader in advanced project management and team collaboration for professional services businesses. Mavenlink provides an intuitive online environment to collaborate with clients and colleagues in real-time, resulting in improved productivity, efficiency and profitability. Mavenlink delivers world-class customer service and support to more than half a million customers around the world. Mavenlink partners with companies such as Google, Microsoft, Intuit and NetSuite, ranking consistently as the #1 installed App in the Google Apps Marketplace. For additional information, please visit Mavenlink.com.

SOURCE Emergent Path