EMG Collaborates with S&P Global Mobility to Launch Competitor Intelligence Feature in Maven Helping Dealers Make More Informed Ad Decisions

New feature in Maven's Insights Dashboard gives dealerships local competitor sales, pricing, and inventory data to optimize retail and marketing strategies.

LOS ANGELES, Oct. 7, 2025 /PRNewswire/ -- EMG, the leading provider of streaming advertising solutions for retail automotive, has added a new capability to its streaming analytics platform, Maven. Developed in collaboration with S&P Global Mobility, the Competitor Intelligence feature is now available in Maven's Insights Dashboard exclusively for dealerships running streaming advertising through the platform.

With Competitor Intelligence, Tier 3 dealerships can access sales, pricing, and inventory data on nearby same-brand stores, offering context to support retail and marketing decisions.

"Dealers want to know not only how their campaigns are performing, but also how they stack up against the store down the street," said Brian Singleton, CEO and Founder of EMG. "By combining S&P Global Mobility's trusted inventory data with Maven's analytics, we're providing a practical tool that brings market context to day-to-day decision-making."

What Competitor Intelligence Delivers

Dealers can use the new feature to review:

• Sales Mix: The balance of new versus used sales at competing stores.
• Days Supply: Estimates the number of days it would take a competitor to sell its current inventory at its average sales rate.
• Vehicle Pricing: Reveals a competitor's discount or markup rates on top-selling vehicles compared to the regional MSRP, along with modeled forecasts for future pricing.

The feature draws on S&P Global Mobility's Retail Advertised Inventory feed, combined with Maven's proprietary filtering and analysis, to deliver local-level insights that are accurate and relevant to Tier 3 operations. It also builds on Maven's existing competitor data, such as local market share, market lift, and trends over time by adding a deeper layer of retail activity that was previously difficult for dealerships to access.

Why It Matters

With clearer visibility into nearby competitors' retail operations, dealerships and their agency partners can:

• Benchmark performance against nearby competitors.
• Contextualize changes in market share within their DMA.
• Adjust pricing, promotions, and inventory planning with better context.

"S&P Global Mobility's Retail Advertised Inventory data offers a detailed view of vehicle availability and pricing trends across the U.S," said Joe Kyriakoza, Vice President, Polk Automotive Solutions, S&P Global Mobility. "Working with EMG allows us to deliver that information in a format that dealerships can use directly to guide business decisions."

For more information on Maven and to schedule a demo, visit evolutionmediagroup.com/maven/.

About EMG
EMG is the leading streaming advertising company dedicated exclusively to automotive. Its analytics platform, Maven, is purpose-built for dealerships, turning complex market and campaign data into actionable insights. Drawing on millions of attributed dealership conversion data points, Maven gives dealers visibility into local market share, competitor activity, and campaign performance. With data-driven execution and measurable results, EMG helps dealerships connect with in-market buyers, optimize strategies, and grow market share.

Media Contact:
Laurie Halter
Charisma! Communications
503-816-2474
[email protected] 

SOURCE EMG