EMG3 Acquires Phantom Shoppers to Improve Customer and Brand Experiences for Clients
'Secret shoppers' offer business intelligence via consumer insights, competitive research and more.
Jun 17, 2015, 02:00 ET
FALMOUTH, Maine, June 17, 2015 /PRNewswire/ -- Today, EMG3, a wholly owned subsidiary of TideSmart Global, a leading experiential marketing and media firm, announced it closed its acquisition of Florida-based Phantom Shopper, LLC, a hospitality-consulting group dedicated to providing accurate and real-time business intelligence information for the service industry worldwide.
"EMG3 has managed hundreds of thousands of events at retail for top consumer brands," said Steve Woods, CEO of EMG3/TideSmart Global. "We're thrilled to be able to now offer our clients the capability of real-time data that will not only help improve the quality of their brand and customer experiences, but also provide valuable knowledge to help grow their business."
For more than a decade, Phantom Shoppers has recruited and worked with a database of over 45,000 'secret shoppers' worldwide who anonymously shop with the purpose of gathering real-time, accurate data for brands. Clients then have access to this data along with customer feedback surveys, comprehensive reports and more through a fully interactive website.
"Our approach to collecting, reviewing, and delivering customer experience data for our clients is the most accurate, reliable, and accessible in the industry," said Brian Mula-Howard, Founder/CEO of Phantom Shoppers. "We are very excited to be joining EMG3, a recognized leader in experiential event management, and to be enhancing their existing repertoire of great systems with our array of business intelligence programs and tools."
Although Phantom Shoppers is being acquired by EMG3, Brian Mula-Howard will remain involved in the day-to-day management as he joins the team as an executive.
"We put a lot of thought into what would benefit our clients most and adding a higher-level of business intelligence felt like a natural fit," said Woods. "Being able to also have the founder's knowledge and expertise to share with our clients makes it an even better fit than we could have imagined and we look forward to having Brian apart of our team."
About Phantom Shoppers
Established in 2003, Phantom Shoppers is a provider of mystery shopping, customer feedback, and a variety of business intelligence services for the service industry worldwide. Through the use of experienced mystery shoppers in conjunction with a fully interactive web site, clients receive access to an ever-expanding wealth of knowledge about their own businesses that would have otherwise remained hidden.
About EMG3
TideSmart Global's flagship agency, EMG3, is widely recognized as one of the most successful experiential marketing agencies in the United States, earning national awards and industry accolades for exceptional strategy, creative delivery and operational expertise.
About TideSmart Global
TideSmart Global is an industry-leading group of six companies, all headquartered on a 6-acre eco-friendly campus in Falmouth, Maine. From EMG3's turnkey experiential marketing to Promerica Health's health and wellness engagement, Sumerian Sports & Entertainment's sponsorship management and activation to TideSmart Logistics' value-added Maine storage and logistics, LedgePoint Digital's digital solutions to Viridescence's green experiential marketing, the TideSmart agencies serve prominent clients across a broad spectrum of industries.
SOURCE EMG3