NEW YORK, June 13, 2012 /PRNewswire/ -- Balance Water Inc. closed on a Series A financing round from Emil Capital Partners, Thomas H. Lee and Hugh Jackman. Balance is a non-flavored functional beverage bottled locally in California, New York, Sydney, Australia and next month in Cologne, Germany. Its point of difference is the use of wild harvested Australian flowers that it infuses into its five main products, Mind, Relax, Refresh, Digest and Travel. Similar in function and benefit to certain herbal teas, though without any flavor, the Balance range is expanding out of specialized natural products channels into mainstream retail.
"We've worked hard over several years to build a solid, healthy brand foundation. We are now seeing a loyal customer following and strong repeat sales," commented co-founder Martin Chalk. This disciplined approach to growing a consumer brand has now attracted the attention of some serious investors. Emil Capital Partners of Greenwich, CT lead the Series A round. "We are a family fund that has a focus in health, environment and premium consumer products. Balance is a unique, scalable beverage that we believe has the potential to be a world class brand," said Andreas Guldin, Chief Executive at Emil Capital Partners. When asked why an investment in such a seemingly crowded space, Marcel Bens, Principal at Emil Capital Partners, replied that, "The all natural, zero calorie, healthy aspect of the product combined with its sustainably harvested ingredients and global appeal provides a highly unique differentiation in the beverage space, and that was very important to us." These benefits and the unique category it is establishing, along with its Australian heritage are also what attracted renowned private equity leader, Thomas H. Lee, to invest in Balance. Tom Lee gained beverage notoriety for his success in acquiring, growing and later selling Snapple.
The environmental, social and health conscious actor, Hugh Jackman has been a long time consumer of Balance and was an early Angel investor. He has re-invested in this round.
About Balance Water (www.drinkbalance.com)
Balance carefully hand picks Australian wildflowers growing wild in remote locations and makes Flower Essences with them. Flower essences help with de-stressing, focusing and physically and emotionally stabilizing people. Small amounts of these highly concentrated Flower Essences are sent to various countries and added to premium spring water. Each Balance product is therefore made locally and has a very low carbon footprint.
About Emil Capital Partners (www.emilcapital.org)
Emil Capital is an entrepreneurial, private investment company based in Greenwich, Connecticut, and managed by the fifth generation of one of the world's most successful and venerable family business concerns.
SOURCE Balance Water Inc.