NEW YORK, Nov. 14, 2017 /PRNewswire/ -- Emissary, the world's first sales intelligence network, today announced a fundamental expansion of its business. The company has added more than 3,000 former executives from venerable enterprises including Cisco, Geico, P&G and Verizon to its advisor network, and an array of IT solutions providers, ranging from new technology innovators to well-known enterprise software companies, to its client roster. The expansion marks Emissary's formal "opening of its doors" to sellers of IT solutions after focusing on the marketing technology space to date.
In addition, Emissary announced the launch of Emissary Match, a new product that makes it faster and easier for salespeople to receive advisor matches and start engagements.
Emissary helps salespeople sell to an account more effectively by matching them directly with a former executive from that account. It's predicated on the fact that these executives – called Emissaries by the company – hold deeper, critical intelligence on how their former organizations work that isn't otherwise available. That can include an array of insight, from how to navigate complex internal rules of procurement to who the organization's hidden decision makers are.
"Standard sales intelligence is helpful, but only goes so far," said David Hammer, founder and CEO of Emissary. "Now, with direct access to IT-focused Emissaries from some of the biggest companies in the world spanning CPG, retail and other major verticals, technology salespeople can leverage an Emissary's knowledge to push deals through more effectively and efficiently."
"It's a great process," stated Emissary Nick James, former CIO at GE. "Applying the Emissary's knowledge and experience creates real improvements. Salespeople get to target their material at the underlying drivers and issues, the prospects get to see material that is relevant and sometimes, the Emissary can ask a question or make a suggestion that creates a real breakthrough in the engagement with the prospect company. It's that rare thing, a truly win-win proposition."
Emissaries from this latest round of additions include former CIO's, CTO's and VP's of IT from some of the largest companies in the world, including Disney, Sanofi, and P&G. As key decision makers who played a fundamental role in procuring IT solutions covering infrastructure, analytics, content management and more, these new Emissaries are best suited to help sellers create custom strategies that get them closer to their accounts.
With the launch of Emissary Match, the process of aligning Emissaries with sales teams and managing engagements is easier than ever before. Emissary Match allows sales teams to increase –
- Efficiency – A fundamental new feature, CRM Sync, automatically finds potential Emissary matches as salespeople create new opportunities in their CRM systems, allowing them to begin leveraging insights – and moving their deals forward – faster.
- Accuracy and Reliability – intensive, multi-layered vetting and balancing against a seller's particular strategic sales goals allows better matches with the most qualified Emissaries. Sales teams can ensure that they're matched with the right Emissaries, and that those Emissaries are as informed as possible
- Control – the ability to receive Emissary matches, including their backgrounds and qualifications, in a simple, inbox-focused experience makes it easy to accept or reject Emissary suggestions quickly and confidently.
"One of the most important lessons I learned by being on the inside at Google was that because so much critical information is locked inside our heads, only direct, human interaction can reveal it," Hammer added. "The momentum we're experiencing is fueling those relationships between IT leaders and thousands of new Emissaries, and giving sellers unique insights that are helping them penetrate their accounts."
Emissary is the sales intelligence network that helps salespeople sell more effectively by matching them directly with a former executive from the accounts they are targeting. More than 5,000 "Emissaries" offer critical, first-hand insights not readily available to outsiders--from identifying hidden influencers to positioning that resonates the most--that guide clients on the right way to pitch their prospects to move deals forward. Emissaries come from a range of Fortune 1000 companies, from CPG leaders like P&G, to retailers like Target, and telcos like Verizon. Sales teams at the most innovative technologies work intimately with Emissaries to approach every deal with a new level of confidence.
Founded by Google technologist David Hammer, Emissary is backed by Canaan Partners, G20 Ventures and Google Ventures, and is headquartered in NYC. For more information, visit http://www.Emissary.io.
N6A for Emissary, Inc.
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