Emissive Labs' venue4D™ Interactive Redefines Fan Engagement Through Real-Time Stadium Experiences

Transform your stadium into an interactive brand experience —no app required.

LOS ANGELES, Oct. 22, 2025 /PRNewswire/ -- venue4D™ Interactive is redefining how brands connect with live audiences. Built on Unreal Engine—the same real-time 3D technology used in global titles like Fortnite—venue4D™ transforms the stadium videoboard into a cinematic, interactive arena where fans play, compete, and connect directly with sponsors. Fans can join instantly from any mobile device—no app required. Instant engagement. Real data.

Designed to innovate sports and entertainment environments, venue4D™ brings real-time, mobile-to-board experiences that convert in-venue energy into measurable marketing value. Fans join in seconds by scanning a QR code; sponsors gain proof-of-performance metrics; and teams unlock a powerful new revenue engine—all inside the live moment.

"We built venue4D™ to make live fan engagement as cinematic and connected as the game itself," said Christopher Stone, CEO & Partner at Emissive Labs. "When fans can play together on the videoboard in real time, sponsors don't just get seen, they become part of the action."

"venue4D™ transforms the videoboard into a live, cinematic experience," added Michael Rocha, Director of Solutions. "Fans play. Sponsors measure. Teams win."

Key Features of the venue4D™ Interactive Platform

Instant Activation: Fans join in seconds by simply scanning a QR code—no app or download required.
Cinematic Visuals: Powered by Unreal Engine for true 3D depth, lighting, and motion.
Sponsor-Driven Engagement: Each activation functions as a branded campaign with real-time participation, dwell time, and redemption data.
Cloud-Based Controls: Start, stop, and customize activations instantly from a secure web producer dashboard.
System Integration: Plug-and-play with any in-venue control system as a dedicated, high-quality video feed.
Flexible Subscription Model: Annual plans that maximize sponsor exposure and per-game revenue.

Cinematic Experiences That Connect Fans and Brands

• The Polling Game: Crowd-wide votes that play out live on the videoboard to drive participation and visibility.
• Field Goal Rush (and variants by sport): Timed skill challenges that put the sponsor's brand front and center.
• The Great Race: Fast-paced 3D racing sequences that integrate sponsor colors, vehicles, and prize messaging.

Proven in the Field: venue4D™ has been deployed in major collegiate sports venues, where thousands of fans joined within seconds, turning in-game moments into interactive, measurable sponsorships.

Turning Engagement into Measurable ROI: Every fan action generates insight, including participation totals, dwell time, repeat interaction, and redemption rates—giving sponsors proof of performance and teams the data to optimize partner value and renewals.

For more information or to schedule a live demo, contact Emissive Labs at [email protected].

About Emissive Labs
Emissive Labs develops immersive technologies that connect audiences, brands, and entertainment in real time. Its flagship platform, venue4D™, brings Unreal Engine-powered experiences to live venues, turning every activation into a cinematic, measurable moment for fans and sponsors alike.

Media Contact
Steve Skubic
COO & Partner, Emissive Labs
+1-707-763-3108
[email protected]
www.venue4D.com

Unreal Engine and Fortnite are products of Epic Games, Inc. All rights reserved.

SOURCE Emissive Labs LLC