Emogi Appoints Greg Wacks as Global Head of Content

Greg joins Emogi with over 20 years of creative experience in a variety of fields, spanning television, agency and social. Greg began his career in television at MTV, MTV2 and VH1, where he helped create hit shows like TRL, MTV Beach House, and Jersey Shore. He later joined LiquidThread, a division of Starcom Mediavest Group, overseeing branded content for Mondelez, North America. He left the agency world in 2014 to serve as US Head of Creative Strategy at Snapchat, and in 2017, founded Episode, a strategic consultancy helping publishers, brands, and non-profits bring their stories to life with engaging video content and creative strategy.

Greg has been involved in Emogi's growth since 2017, when he began advising Founder and CEO Travis Montaque on a differentiated, active approach to content in messaging. As Global Head of Content, Greg will be responsible for expanding Emogi's global content programs, creative strategy, and content partnerships which will deepen the value that Emogi provides to developers and brands. "We are thrilled to welcome Greg as our Global Head of Content, taking the lead on Emogi's content strategy. Greg has been a valuable advisor and him joining the team will help Emogi take a huge step forward in servicing our community with great content. Our shared vision of developing content experiences in messaging that delight users everywhere makes Greg a perfect fit for the company." said Travis.

"I could not be happier to be joining Emogi's content team. The culture Travis and the team have developed at Emogi is one of inclusion, transparency, and respect. It is an environment that fosters creativity and I am inspired by the content this team is developing together," said Greg. "Messaging is ubiquitous in today's culture. The scale it encompasses is massive, but from a creative perspective it has been largely untapped. The opportunity is wide open for innovation."  

About Emogi
Emogi is a content engine for communication services that helps people have better conversations whether they're texting on a chat app, commenting on a post, or sending a video to friends. By understanding the connection between content, words, people, places, and time, Emogi's Emotion Engine serves up relevant and expressive content at the perfect moment – resulting in deeper emotional expression for users. Partnering with leading messaging platforms, Emogi's technology redefines messaging as a new hub for brands and content creation. Emogi was founded by CEO Travis Montaque, who was named Forbes' 30 Under 30 for discovering this data-driven marketing method that provides greater emotional expression in today's digital conversations.

Contact: 
Lynda Liu
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SOURCE Emogi