Empire Avenue to Reward Social Media Activity with Digital Music, Movies and eBooks

EDMONTON, Alberta, Dec. 13, 2013 /PRNewswire/ -- Empire Avenue, the world's first social currency platform, is launching a new marketplace where members can purchase digital music, movies and ebooks using virtual rewards points called "Vees." By completing social media "Missions" that involve discovering and sharing content over Facebook, Twitter and five other social networks, Empire Avenue members can receive Vees and then buy digital goods directly through Empire Avenue's website. The new digital entertainment marketplace will open on December 13.

"We've created the equivalent of airlines miles and credit card reward points for social media," said Duleepa Wijayawardhana, co-founder and CEO of Empire Avenue. "Empire Avenue was built on the premise that people should be able to capitalize on the value of their reputation, relationships and social media skills. So by allowing people to exchange points that can be used to buy digital goods, we're just rewarding people for being themselves."

To drive engagement, advocacy and awareness, brands or individuals may purchase Vees on Empire Avenue and then offer them through social media "Missions." A typical mission might involve re-tweeting content, writing a product review, watching a YouTube video or sharing a fun infographic. Missions can take place on Facebook, Twitter, Google+, Foursquare, YouTube, WordPress blogs and Tumblr.

Empire Avenue members who complete a mission will be rewarded with a designated number of Vees based on their social activity, engagement and reach. Using Vees, Empire Avenue members will be able to purchase the latest movies, music and ebooks and then download them to their computer, smartphone or tablet.

Vees and the digital entertainment marketplace will complement Empire Avenue's original game currency, "Eaves," and the community's Social Stock Market. While Vees will be used for digital goods and services, members can still use Eaves to create social media Missions for other participants, invest in others on the Social Stock Market to expand their networks, purchase analytics and engage with 'social mavens' on Empire Avenue Communities.   

"Eaves are all about access to people and networks," explained Wijayawardhana. "They are still the key to measuring and exchanging social value. Vees, however, offer a concrete way for Empire Avenue members to profit from everyday social media activity. People can earn Vees for doing things they already do on social media sites."

Today, Empire Avenue members come from over 100 countries and spend an average of 18 minutes per day on Empire Avenue. The site is ranked one of the top 900 websites in the United States by Alexa. Empire Avenue is the first platform that combines a proprietary reputation algorithm, game-like experience and competitive social stock market to incentivize engagement.

About Empire Avenue
Empire Avenue is a social currency platform tied to networking, content discovery, reputation and engagement. Through virtual currencies, a Social Stock Market, a digital entertainment marketplace and customizable Missions, Empire Avenue allows participants to monetize their social media activity. In turn, content providers and brands can drive social engagement through a fun, gamified experience. Learn more at www.empireavenue.com

SOURCE Empire Avenue