Employers Urged to Raise Awareness of Distracted Driving

Oct 03, 2011, 11:55 ET from Minnesota Network of Employers for Traffic Safety

ST. PAUL, Minn., Oct. 3, 2011 /PRNewswire-USNewswire/ -- Driver distraction is a serious threat on Minnesota roads. To raise awareness of the need to pay attention and drive, the Minnesota Network of Employers for Traffic Safety (NETS) encourages all employers to participate in the Drive Safely Work Week campaign, October 3- 7.

"Driving is a complex task that requires the attention and concentration of the driver," said Lisa Kons, coordinator of Minnesota NETS. "Whether people drive for work, or simply to and from their jobs, it's important for employers to make safe driving a top priority for their organizations – and that includes raising awareness about the danger of distractions."

Forty percent of lost work hours are the result of traffic-related injuries, Kons said, and motor vehicle crashes cost U.S. employers $60 billion annually. Coordinated by the national Network of Employers for Traffic Safety, this year's Drive Safely Work Week campaign is focused on distracted driving. Employers can find comprehensive free distracted driving resources and tools (including awareness strategies and materials, and sample policies) on the Minnesota NETS website at http://www.minnesotasafetycouncil.org/nets/DSWW.htm.

Minnesota NETS is a partnership of the Minnesota Safety Council and the Minnesota Department of Public Safety, Office of Traffic Safety.

For more information, employers can contact Minnesota NETS coordinator Lisa Kons at 651-228-7330/800-444-9150; lisa.kons@minnesotasafetycouncil.org.

SOURCE Minnesota Network of Employers for Traffic Safety