Enchanted Life Introduces A New, Premier Destination For Multicultural Personal Care

Purchase, Learn and Share- A One-Stop Shop That Goes Beyond Beauty

Jan 09, 2014, 12:00 ET from Enchanted Life

NEW YORK, Jan. 9, 2014 /PRNewswire/ -- Today, Enchanted Life announced its new, personal care e-Commerce site for the multicultural community where consumers can purchase products, learn, and share beauty tips and trends. Enchanted Life provides guests with a premium, one-stop shop, making it easy to explore the wide array of the site's offerings. 

(Logo: http://photos.prnewswire.com/prnh/20140109/NY43331LOGO )

Enchanted Life provides an opportunity for small brands to gain recognition by offering a national retail platform for companies.  The site features a variety of premium brands and personal care products for men, women and children, with categories including: skincare, cosmetics, bath and body, fragrance, nails and styling tools as well as products for the home. The site offers consumers over 75 different brands from top lines including:

Skincare: Ahava, Shea Terra , Atopalm & 3 Sisters
Hair Care: Hair Rules, Carol's Daughter & Wonder Curl
Nails: Butter London, Londontown, Barielle
Cosmetics: Bobbi Brown, Alison Raffaele Cosmetics, VIBE & Lashem
Fragrance: Burberry, Bugatti, Cartier, Usher, Gucci, Dolce & Gabbana
Tools: Artestile, Wahl, Wet Brush
Bath & Body: Lalicious, Sister Sky & Noon
Men's: Grooming Lounge, HYD for Men, Poraso, Tend Skin, Frederick Benjamin
Children: Little Green, Mixed Chicks Kid's, Wash With Water

Through Enchanted Life's effort to go beyond beauty, the site will feature content in their blog, Tanglewood Lane. Tanglewood Lane will showcase the newest trends, products and solutions within the beauty, health and wellness community. The blog will also highlight some of the top professionals in the industry as they share their expertise and knowledge with consumers. Some of these contributors include: founder and CEO of Bobbi Brown Cosmetics, Bobbi Brown; renowned author and frequent TV personality, Dr. Ian Smith; best-selling author and TV host, Lloyd Boston; and founder and CEO of Big Girl Cosmetics, Kiley Russell.

"Enchanted Life is unique to the market, offering the multicultural community a resource to use as a destination for beauty needs and questions," said Phil Williams, CEO and Founder of Enchanted Life. "We believe we will provide an open forum on beauty, health and wellness within the multicultural community, something that hasn't been available previously."

In spring 2014, Enchanted Life will also execute a mobile marketing tour with an Enchanted Life branded mobile unit, traveling to the top 10 cities across the U.S, including: New York City, Atlanta, Philadelphia, D.C, and Miami. The mobile unit, which will be on the road for three months, will feature a DJ, beauty demonstrations from some of Enchanted Life's top brands as well as some fun, interactive activities. Local experts will also be onsite providing beauty services including: manicures, hair care consultations and shaves for men.

For more information visit: www.Enchantedlife.com.

About Enchanted Life
Enchanted Life, is a new, personal care e-Commerce site, for the multicultural community to purchase, learn and share beauty tips and trends. Enchanted Life provides consumers with a one-stop shop, making it easy for customers to explore the wide array of beauty products and tools.  Based in New York City, Enchanted Life launched in January 2014, by CEO and Founder, Phil Williams.  For more information please visit Enchantedlife.com.


SOURCE Enchanted Life