Encoding.com Powers Video for RockCityClub.com - The World's 1st Social Music Network

Oct 26, 2011, 09:00 ET from Encoding.com

SAN FRANCISCO, Oct. 26, 2011 /PRNewswire/ -- Encoding.com, the world's largest video encoding service, announced it is teaming with Rockcityclub.com The World's Only Social Music Network created by Jack Wishna, Ofek Hayon, Brian Silver, John Kohl, and Stacy Haitsuka past founder of NetZero, to provide encoding for the video submissions of millions of Rockcityclub.com's artists around the world and for Rockcityclub.com live performances. Encoding.com's cloud transcoding service provides infinite scalability for high-volume encoding, coupled with industry leading, guaranteed service level agreements that ensure timely video delivery.  Working with Encoding.com provides Rockcityclub.com with leading-edge video transcoding software, while eliminating the need to make heavy investments in expensive encoding software/hardware solutions and the overhead required for managing high-volume video conversion needs.

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Rockcityclub.com is the creator of The 1st Social Music Network, a system that integrates social media and fan interaction to develop undiscovered musical talent, and expose them and their music to a worldwide audience, utilizing both virtual and real-world experiences.  Created by ROCKRENA INC., a global entertainment company, Rockcityclub.com operates online, and through brick and mortar facilities in key markets, and provides a range of services to help groups be discovered by the industry and fans around the world.

"Rockcityclub.com is changing the music industry in terms of how artists and bands are discovered and how their music is promoted and distributed," said Jack Wishna, CEO, of ROCKRENA.  "With Encoding.com managing video conversions, we are assured of high-quality video of Rockcityclub.com live performances and artist downloads to Rockcityclub.com being available quickly and reliably for our audiences around the world.  Encoding.com streamlines the video conversion process at a fraction of the in-house expense."

"We're excited about working with the ROCKRENA team to help them achieve their vision of bringing the excitement of smaller music venue events into the home," said Jeff Malkin, President of Encoding.com. "ROCKRENA has many artists and activities to manage, so outsourcing the technical complexities of video transcoding enables them to focus on the live production."

About Encoding.com

Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video platform, powers over 3,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments.  Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors, and optimize video for any device. Gartner recognized Encoding.com as a "Cool Vendor 2011."  For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.

SOURCE Encoding.com