Encoding.com Publishes its 2015 Global Encoding Media Delivery Report

SAN FRANCISCO, Jan. 21, 2015 /PRNewswire/ -- Encoding.com, the world's largest cloud media processing service, has released their inaugural report analyzing trends in video formats for web, mobile, broadcast and OTT distribution.  The report covers a data set that includes a massive volume from over 2000 Encoding.com media and entertainment customers.  The report includes popularity rates and historic trends within the categories of video and audio codecs/containers, closed caption formats, the latest screen resolutions, adaptive bitrate technologies and DRM frameworks.

The report, which evaluates a magnitude of transcoding jobs powered by the leading encoding company, aims to educate video content publishers and developers on the most popular formats and standards today; which ones are gaining popularity and should be considered, and what trends to expect in 2015.  Some of the key findings from the report include:

• H.264 continues to dominate as the leading codec for web and mobile video with 69% usage. 
• WebM surpassed FLV in usage and is now #2 for web and mobile video. 
• H.265 (HEVC) is growing in usage.
• Broadcast and edit codecs are moving to the cloud for processing, with ProRes and DNXHD being the top codecs used in the space.
• Closed Captions saw huge growth overall in total processing volume in 2014; among the formats in the space, there was very even distribution between SRT, WEbVTT, DXFP, and SCC.
• HLS was the dominant standard for Adaptive Bitrate (ABR) streaming, usurping over 75% of the company's total ABR processing volume.
• Widevine was the dominant DRM technology utilized with 69% of total DRM processing volume.

"In the past 6 years, we've seen so many significant technology changes in the digital video ecosystem," said Gregg Heil, CEO at Encoding.com. "We thought publishing this data would help the many thousands of video content publishers navigate these waters to make smarter decisions on what formats they should be supporting with their own video workflows."

About Encoding.com's Global Media Delivery Report
Encoding.com's Global Encoding Media Delivery report measured video transcoding jobs generated by thousands of clients worldwide.  For more information on the report or to learn more, visit www.encoding.com or contact [email protected].

About Encoding.com
Encoding.com is the largest and most trusted cloud-based video processing service provider. As the pioneer and market leader for enabling multi-screen video delivery, Encoding.com powers advanced workflows for the majority of the Fortune 1000 media, entertainment, cable, broadcast, and technology brands. Offering the most robust feature set in the industry, Encoding.com streamlines transcoding, packaging and video delivery to all mobile, desktop, IPTV, and OTT devices. Headquartered in San Francisco, CA with offices in Aspen, CO and St. Petersburg, Russia, Encoding.com operates in private cloud environments and 12 data centers around the globe. For the latest news, please visit www.encoding.com and follow them on Twitter https://twitter.com/encodingdotcom.

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SOURCE Encoding.com

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