Endless Pools Selects Knotice for Onsite Targeting, Testing

Endless Pools Uses Concentri®SiteTarget to Test and Target Web Site and Landing Page Content

Aug 11, 2010, 10:00 ET from Knotice, Ltd.

AKRON, Ohio, Aug. 11 /PRNewswire/ -- Knotice, the leading provider of direct digital marketing software and services, today announces that Endless Pools, Inc., a worldwide manufacturer and retailer of swimming machines, has selected Knotice's Concentri ®SiteTarget to improve content relevance on its Web site and conversion performance on its landing pages.

"The beauty of the Knotice platform is the robust rules engine," said Daniel Fraley, e-Business Director and Advertising Manager at Endless Pools.  "With this tool we're able to better segment and market to vertical groups which is leading to higher conversions.  The platform is easy to roll-out and use as well."

According to Knotice CEO and co-founder Brian Deagan, Knotice's Concentri SiteTarget stands out from the competition with its simple implementation and underlying universal profile management system to power and testing and targeting capabilities.

"I am excited to partner with Endless Pools because we share a perspective that onsite targeting technology must do more than just simply inject relevant content for every site visitor," Deagan said. "Creating relevant experiences for every site visitor every time is one of the many great attributes of onsite targeting technology that helps retailers provide valuable information to consumers."

About Knotice

Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice provides efficient, effective delivery of highly-targeted marketing communications through today's primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information visit http://www.knotice.com

About Knotice's Concentri® Software Platform 

Knotice's on-demand software is called Concentri®. Solutions include Concentri Mobile for mobile marketing, Concentri EmailPlus for email marketing, Concentri SiteTarget for onsite targeting, along with landing page management, testing and optimization, and universal profile management for data centralization. Concentri enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.

About Endless Pools, Inc.

Endless Pools, Inc. is the world leader in exercise and therapy pools and sold in over 70 countries. Endless Pools makes water exercise and fun available to virtually everyone indoors or out. Founded in 1988, Endless Pools prides itself on excellence in manufacturing and customer service. For more information, visit http://www.endlesspools.com/

SOURCE Knotice, Ltd.