Endurance Warranty Services Chooses Direct|Connect 4.0 for Its eMarketing Needs

Endurance Warranty Services uses Direct|Connect 4.0 to bring its extended warranty contracts to market

May 28, 2010, 10:11 ET from eWayDirect

SOUTHPORT, Conn., May 28 /PRNewswire/ -- Endurance Warranty Services announced today that it has selected Meter-Made Marketing's Direct|Connect 4.0 platform for its eMarketing strategy and execution.

"Direct|Connect 4.0 just works for us," says Jordan Batt, president of Endurance Warranty Services. "We've chosen this cascade technology to help convert prospects more effectively. We're really impressed with the one-on-one customer service that we're getting with the platform ... it's made all the difference."

Robin Rodriguez, partner at Meter-Made Marketing, agrees. "Meter-Made Marketing and Direct|Connect 4.0 will be helping Endurance Warranty identify ways to integrate its online marketing campaigns directly into the chatter of the Internet, especially the chatter in which its customers participate," she says. "The company can grow along with the platform as it uses all the different eMarketing activities Direct|Connect offers."

Direct|Connect 4.0 is the only platform on the market that integrates email marketing, viral marketing, desktop delivery, website reengagement, and social media in a single solution. The platform is changing the way marketers interact with prospects and customers online. Search engine marketing services are also available.

About the companies:

Endurance Warranty Services is a leading provider of direct-to-consumer extended automobile warranties in the United States. The company was founded on the principle of helping our customers protect their vehicles during the most vulnerable period of their automobile's life. Learn more about Endurance Warranty Services at http://endurancewarrantyservices.com.

Meter-Made Marketing offers direct integrated marketing, including email marketing, direct mail services, website reengagement, search marketing, and social media marketing, along with printing, graphics, and customized lists and data solutions. Learn more about Meter-Made Marketing at http://www.metermademarketing.com.

SOURCE eWayDirect