Energy Efficiency Start-up Launches Environmental Program for Shoppers

WASHINGTON, Nov. 13, 2012 /PRNewswire/ -- The Energy Conscious, a rapidly growing e-marketplace for energy efficient and sustainable products launched its "Plant-a-Tree" initiative — a sustainability-based corporate social responsibility partnership with American Forests® and its Global ReLeaf® program.

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"Plant-a-Tree" represents the commitment by The Energy Conscious to donate a tree through American Forests every time a customer purchases $100 or more of its efficient, renewable and sustainable products.

"There's no limit to how many trees will be planted with American Forests," said Nabil Estefan, founder and CEO of The Energy Conscious. "The more clients purchase, the more they participate in the planting of new trees and the positive consequence 'Plant-a-Tree' has on the environment."

The initiative's charitable partner, American Forests, is the country's oldest national conservation non-profit that, with the help of corporate partners, has planted more than 42 million trees since 1990.

"Plant-a-Tree" is a major step toward implementing a proactive social responsibility program that fits The Energy Conscious' slogan of "My Money, My Planet" and broadly contributes to sustainable reforestation efforts throughout the United States.

"American Forests applauds the leadership role that The Energy Conscious is taking in promoting the importance of forests to its customers," said Lea Sloan, VP of communications and marketing. "Forests are the most important land-based ecosystem in preserving the health of our planet, including helping to moderate the impact of climate change."

Already laser-focused on offering a consumer experience rooted in saving money, energy and the environment, Mr. Estefan noted that planting trees was a natural extension of The Energy Conscious' brand to more deliberately reduce its customers' carbon footprint even further.

"No other retailer that we have seen in this industry has this integrated of a giving program with their sales and products," Mr. Estefan said. "Our Plant-a-Tree initiative seeks to develop the kind of ethical practice that is a hallmark of every great company concerned with the environment in which it operates."

The Energy Conscious has led the charge to create a new marketplace for the energy efficient, do-it-yourself community—forging partnerships with the internationally recognized ENERGY STAR program and the US Environmental Protection Agency's WaterSense initiative—while seeking to become a one-stop-shop for green developers and eco-oriented builders.

"We couldn't be more excited and proud about this program which bolsters our focus on selling products that save energy and water at highly competitive prices while in the process reducing our customers' carbon footprint," Mr. Estefan said.

For more information, visit theenergyconscious.com

About The Energy Conscious:

Rooted in the belief that the promotion of efficiency products is both environmentally and economically advantageous for the consumer, The Energy Conscious establishes itself as an online marketplace with the largest selection of energy and water efficient products with competitive prices. As a one-stop-shop for trade professionals as well as the "do-it-yourself" community, The Energy Conscious offers unmatched product availability for home and workplace efficiency solutions that decrease consumption of natural resources and save on energy costs for the consumer.

SOURCE The Energy Conscious