Energy Foods and Drinks: Global Markets

NEW YORK, May 28, 2012  /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Energy Foods and Drinks: Global Markets

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INTRODUCTION

STUDY GOALS AND OBJECTIVES REASONS FOR DOING THE STUDY

The energy drink and energy foods market presents the one of the largest of all opportunities in these food and drink subsegments. This study investigates one of the most important market drivers: the desire felt by most people for a less stressful, more energetic and longer life. This is true of both the under-thirty generation and the aging generations where life expectancy has improved in the past decade. These drivers are expected to continue to contribute substantially to market growth through the forecast period. This report analyzes emerging markets by drink and food segments. Continued growth is expected in emerging geographies, driven by the growing middle class in emerging countries such as India, China, Brazil and Russia.

This report seeks to address the critically important topics of analyzing a changing market dynamic, emerging players and technologies, strategies for accessing emerging markets, specific health claims, and geographies in order to allocate resources and make effective decisions.

SCOPE OF REPORT

The report includes analysis of leading and emerging competitors in the current worldwide energy food and drink market. Profiles of manufacturers of leading products as well as companies with novel products in development are analyzed to define their specific product strategies employed. This report also assesses companies poised to introduce products during the forecast period and discusses how these introductions will change the face of the competitive environment. The competitive environment is examined with a special focus on how new products and technologies are influencing the current consumer population. Detailed profiles of current market leaders are discussed, as well as companies with innovative products poised to advance within the forecast period.

Products are defined as ready to drink (RTD) products, and other packaging conventions such as powdered sport recovery drinks are explicitly defined in relevant sections of the report.

Within the report, energy drinks as a segment is broken down to include a variety of drink products. Energy drinks are non-alcoholic soft drinks advertised as boosting physical energy, mental alertness and overall well-being. They emphasize energy derived not from the calories they contain, but rather through a choice of caffeine, vitamins and herbal supplements the manufacturer has combined. Energy drinks include products like Red Bull, Monster and RockStar, among others. Sports drinks are non-alcoholic soft drinks containing electrolytes like sodium, potassium and chloride. These drinks are used for rehydration of athletes after strenuous events. Also, they contain a high percentage of sugar, which is intended to restore energy during or after sporting activity or strenuous exercise. Sports drinks include Gatorade G Series and Powerade, among others.

Excluded from the scope of the report are regular sales of coffee and tea, as sold through specialty shops such as Starbucks or Brueggers. In addition, sales of traditional packaged coffee and tea products sold in supermarkets or point of sale at convenience stores are explicitly excluded from the market.

Market figures are based on revenues at the manufacturers' level and are projected at 2011-dollar value. Inflation is not computed into the projection figures. Trends are assessed based on projected sales for existing products, for new product introductions, expanded markets for existing products, and other factors affecting the market

Included in this report are forecasts by product, product category and by company from 2009 through 2016. The study is arranged to offer an overview of the energy drink and energy food market accompanied by product, company, geography, and mechanism of action, with forecasts broken down and covered by geographic region or country. Virtually the entire globe is covered to include prevalence data for each food subsegment.

Health and wellness claims of major products are evaluated with regard to their safety and long-term effects on health. The mechanism of action of major constituents in these products is also reviewed. The status of potential regulation of these food segments by the FDA and regulatory agencies in other countries is reviewed.

Figures are reported in U.S. dollars and in each case reflect currency fluctuations within the performance of revenue change. Revenue figures do not account for variation in local currencies.

All market share data presented is on a global basis, unless specifically noted.

INTENDED AUDIENCE

This report is an invaluable tool for business planners, acquisitions specialists, licensing strategists, product managers, market research analysts, investors, investor consultants and anyone interested in the energy drink and food market, its products, its industry participants and its future.

The importance of identifying overall market trends, product opportunities, emerging geographies, merger and acquisition (M&A) opportunities, and insights that provide guidance for sales growth or defensive moves cannot be overstated for a variety of constituents, including:

Established companies in the industry shall benefit from the contents, including corporate strategy, sales and marketing, business development and R&D.Emerging players in the segment must understand specific opportunities for out-licensing originating from the elements of differentiation of their product or technology as compared to leading, competitive and emerging food products. Additionally, market forecasts can support investment, provided a thorough and detailed substantiation is provided for the market forecast, as is found in this study.

Investment firms evaluating candidates for venture capital or hedged investments will gain insights as to the opportunities and risks that are being encountered in the industry in a product and company specific analysis.

Equity analysts are provided with detailed forecasts for the next five years, which are substantiated by quantitative analysis that can support further analysis to product and company forecasts over the short and long run.

METHODOLOGY AND INFORMATION SOURCES

The overall energy drink and food sector comprises a variety of fast growing and independent segments. For the sake of completeness, the current and forecasted markets comprise the total market opportunity for each respective segment. Within each subsection, there are detailed forecasts for each driving mechanism or relevant area of growth.

Information to prepare this report was obtained from participating and emerging companies in the energy drink and energy foods area including the Food and Beverage Trade Association, Beverage World, Beverage Market Report, the National Soft Drink Association, the British Soft Drink Association, the U.S. Food and Drug Agency, Critical Reviews in Food Science and Nutrition, the American Protein Producers Industry, the Food and Drink Exporters Association, and the Northern Ireland Food and Drink Association. Other sources include the New York Times, Wall Street Journal, Washington Post, other newspapers, and company and other Internet websites. Population estimates are based on those reported by the international database of the U.S. Census Bureau.

Current and historical revenue figures for individual products have been sourced from company disclosures that exist in the public domain or from government sources.

TABLE OF CONTENTS

STUDY GOALS AND OBJECTIVES . 1

REASONS FOR DOING THE STUDY 1

SCOPE OF REPORT 2

INTENDED AUDIENCE 3

METHODOLOGY AND INFORMATION SOURCES. 4

RELATED REPORTS . 4

BCC ON-LINE SERVICES . 5

DISCLAIMER . 5

DISCLAIMER (CONTINUED) 5

CHAPTER TWO: SUMMARY 6

ENERGY FOOD AND DRINKS MARKET . 6

SUMMARY TABLE GLOBAL REVENUE FROM ENERGY FOODS AND

DRINKS, THROUGH 2016 ($ MILLIONS) 7

SUMMARY FIGURE GLOBAL REVENUE FROM ENERGY FOODS

AND DRINKS, 2009-2016 ($ MILLIONS) 7

ENERGY FOOD AND DRINKS MARKET (CONTINUED) . 8

CHAPTER THREE: MARKET OVERVIEW . 9

MARKET OVERVIEW . 9

ENERGY DRINK MARKET . 10

TABLE 1 GLOBAL MARKET FOR ENERGY AND HEALTH RELATED

DRINKS BY CATEGORY, THROUGH 2016 ($ MILLIONS) 11

BEVERAGE TYPE DEFINITIONS . 12

Energy Drink . 12

Energy Shot . 12

Sports Drink 12

Functional Water Drink 12

Juice Drink. 12

Coffee and Tea . 13

ENERGY-RELATED DRINKS 13

SPORTS DRINKS 13

FRUIT AND JUICE DRINKS . 14

FUNCTIONAL DRINKS 14

TEA AND COFFEE RTD DRINKS . 15

RTD Teas . 15

RTD Coffee . 16

ENERGY DRINK CONSTITUENTS . 16

CAFFEINE LEVEL IN ENERGY SHOTS 16

TABLE 2 CAFFEINE LEVELS IN ENERGY SHOTS . 17

TABLE 2 (CONTINUED) . 18

Caffeine Level in Energy Teas and Coffees 18

Caffeine Level in Energy Coffees 18

ENERGY BAR AND FOODS MARKET 19

TABLE 3 GLOBAL MARKET FOR ENERGY BARS AND FOOD

PRODUCTS, THROUGH 2016 ($ MILLIONS) . 19

ENERGY BARS AND SUPPLEMENTS . 19

TABLE 4 GLOBAL MARKET FOR ENERGY BARS AND

SUPPLEMENTS, THROUGH 2016 ($ MILLIONS) 20

ENERGY BARS 20

THE ENERGY SUPPLEMENTS 20

ENERGY DRINK MARKET (CONTINUED) . 21

ENERGY DRINK MARKET (CONTINUED) . 22

CHAPTER FOUR: PRODUCT SEGMENT ANALYSIS . 23

ENERGY DRINK MARKET . 23

TABLE 5 GLOBAL SALES OF ENERGY DRINK AND FOOD

PRODUCTS, THROUGH 2016 ($ MILLIONS) . 24

TABLE 6 GLOBAL MARKET FOR ENERGY RELATED DRINKS BY

CATEGORY, THROUGH 2016 ($ MILLIONS) . 24

TABLE 7 MARKET SHARE OF VARIOUS ENERGY DRINK

SEGMENTS, 2010 AND 2016* (%) . 25

PURE ENERGY DRINKS MARKET . 25

TABLE 8 GLOBAL MARKET FOR PURE ENERGY DRINKS, 2009-2016

($ MILLIONS) 26

TABLE 9 TOP ENERGY DRINKS BY MARKET SHARES, 2010 (% OF

DOLLAR SALES) . 26

TABLE 10 MAJOR U.S. SPORTS DRINK MANUFACTURES AND

THEIR LOCATIONS . 27

TRENDS FOR ENERGY DRINK MARKET . 28

TABLE 11 ENERGY DRINKS AND SERVING SIZE, 2011 . 29

TABLE 11 (CONTINUED) . 30

SPORTS DRINKS MARKET 30

TABLE 12 GLOBAL SPORTS DRINKS REVENUES, THROUGH 2016 ($

MILLIONS) 31

TABLE 13 TYPES OF SPORTS DRINKS 31

TABLE 14 REPRESENTATIVE SAMPLE OF SPORTS DRINKS . 32

TABLE 14 (CONTINUED) . 33

SPORTS DRINKS MARKET (CONTINUED) 34

SPORT AND WEIGHT MANAGEMENT DRINKS 35

Sports Beverages Driving Protein Demand . 35

Whey Protein Dominates Market for Sports Drinks 36

Soy Protein in Sports Drinks 36

GLOBAL SPORTS DRINK MARKET . 36

TABLE 15 GLOBAL REVENUES FOR SPORTS DRINKS BY REGION,

THROUGH 2016 ($ MILLIONS). 37

FRUIT AND JUICE ENERGY DRINKS. 38

TABLE 16 GLOBAL ENERGY FRUIT AND JUICE MARKET,

THROUGH 2016 ($ MILLIONS). 38

TABLE 17 SOME FRUIT AND JUICE DRINK PRODUCTS . 39

FUNCTIONAL DRINK MARKET SEGMENT . 39

FUNCTIONAL DRINKS 39

TABLE 18 GLOBAL MARKET FOR FUNCTIONAL DRINKS,

THROUGH 2016 ($ MILLIONS). 40

TABLE 19 INGREDIENTS OF SOME ENHANCED WATER DRINK

PRODUCTS 41

RELAXATION DRINKS – A NEW CATEGORY OF

FUNCTIONAL DRINK. 42

RTD TEA DRINKS . 43

TABLE 20 REPRESENTATIVE SAMPLE OF GLOBAL TEA PRODUCTS 44

TABLE 21 TOP 10 TEA EXPORTING COUNTRIES (THOUSAND

TONS) . 45

TABLE 22 GLOBAL RTD TEA AND COFFEE DRINK REVENUES,

THROUGH 2016 ($ MILLIONS). 45

RTD COFFEE . 46

TABLE 23 INGREDIENTS IN SOME REPRESENTATIVE ENERGY

COFFEE DRINKS . 47

TABLE 24 GLOBAL RTD TEA AND COFFEE MARKET BY

INGREDIENT CATEGORY, THROUGH 2016 ($ MILLIONS) . 47

ENERGY FOOD, CEREAL BARS AND SUPPLEMENTS . 48

TABLE 25 GLOBAL MARKET FOR ENERGY BARS AND FOOD

PRODUCTS, THROUGH 2016 ($ MILLIONS) . 48

TABLE 26 EXAMPLES OF FOOD BARS IN VARIOUS CATEGORIES IN

THE GLOBAL MARKET . 49

ENERGY FOOD, CEREAL BARS … (CONTINUED) . 50

TABLE 27 REPRESENTATIVE SAMPLES OF ENERGY BARS

SELLING GLOBALLY 51

ENERGY BAR TRENDS 51

MOOD FOODS 52

ENERGY/NUTRITION SUPPLEMENTS . 53

ENERGY/NUTRITION SUPPLEMENTS (CONTINUED) 54

TABLE 28 GLOBAL MARKET ENERGY SUPPLEMENT PRODUCTS,

THROUGH 2016 ($ MILLIONS). 55

TABLE 29 NATURALLY OCCURRING AMINO ACIDS IS THE HUMAN

BODY 56

ENERGY/NUTRITION SUPPLEMENTS (CONTINUED) 57

TABLE 30 EXAMPLES OF ANTIOXIDANT SUPPLEMENT

INGREDIENTS 58

CHAPTER FIVE: GEOGRAPHIC ANALYSIS OF THE GLOBAL MARKET . 59

GLOBAL DISTRIBUTION . 59

TABLE 31 WORLDWIDE DISTRIBUTION OF PURE ENERGY DRINK

SALES BY REGION, THROUGH 2016 ($ MILLIONS) . 59

TABLE 32 TOP ENERGY DRINKS BY MANUFACTURER AND

LOCATION . 60

CONCERNS OVER ENERGY DRINK USE . 60

TABLE 33 EFFECTS OF METHYLXANTHINE ALKALOIDS ON

HUMAN PHYSIOLOGY 61

COMPARISON OF ALKALOIDS IN VARIOUS ENERGY DRINKS 62

TABLE 34 COMPARISON OF ALKALOIDS IN VARIOUS DRINKS 62

TRENDS FOR ENERGY DRINK MARKET . 63

SPORTS DRINK MARKET 63

TABLE 35 GLOBAL SPORTS DRINKS REVENUES, THROUGH 2016 ($

MILLIONS) 64

TABLE 36 TYPES OF SPORTS DRINKS 64

THE SPORT AND WEIGHT MANAGEMENT DRINKS . 65

Sports Beverages and Protein Demand 66

Whey Protein Dominates Market for Sports Drinks 66

GLOBAL SPORTS DRINK MARKET BY REGIONS . 66

TABLE 37 GLOBAL REVENUES FOR SPORTS DRINKS BY REGION,

THROUGH 2016 ($ MILLIONS). 67

GLOBAL DISTRIBUTION OF ENERGY DRINK SALES . 67

TABLE 38 GLOBAL DISTRIBUTION OF PURE ENERGY DRINK

SALES BY REGION, THROUGH 2016 ($ MILLIONS) . 68

TABLE 39 THE PREDOMINANT DRINK FLAVORS AND CONTAINER

SIZES IN MAJOR DRINK CONSUMING COUNTRIES OF THE

WORLD . 69

TABLE 39 (CONTINUED) . 70

TABLE 39 (CONTINUED) 71

TABLE 40 PREDOMINANT DRINK FLAVORS AND CONTAINER

SIZES IN MAJOR DRINK CONSUMING COUNTRIES OF SOUTH

AMERICA . 72

TABLE 40 (CONTINUED) . 73

TABLE 41 PREDOMINANT DRINK FLAVORS AND CONTAINER

SIZES IN MAJOR DRINK CONSUMING COUNTRIES OF THE

PACIFIC RIM COUNTRIES . 74

TRENDS FOR THE SPORTS DRINK MARKET . 74

FUNCTIONAL DRINK MARKET SEGMENT . 75

FUNCTIONAL DRINKS 75

TABLE 42 GLOBAL MARKET FOR FUNCTIONAL DRINKS,

THROUGH 2016 ($ MILLIONS). 75

RELAXATION DRINKS – A SPECIAL CATEGORY OF

FUNCTIONAL DRINK. 76

Relaxation Drinks – …(Continued) 77

FRUIT AND JUICE DRINKS . 78

TABLE 43 GLOBAL ENERGY FRUIT AND JUICE MARKET,

THROUGH 2016 ($ MILLIONS). 79

RTD TEA AND COFFEE DRINKS 79

TABLE 44 TOP 10 TEA PRODUCING COUNTRIES (THOUSAND

TONS*) . 80

TABLE 45 REPRESENTATIVE SAMPLE OF CHINESE TEA

PRODUCTS 81

TABLE 46 GLOBAL RTD TEA AND COFFEE DRINK REVENUES FOR

THE PERIOD, THROUGH 2016 ($ MILLIONS) 82

RTD COFFEE . 82

TABLE 47 GLOBAL RTD TEA AND COFFEE MARKET BY

INGREDIENT CATEGORY, THROUGH 2016 ($ MILLIONS) . 83

TRENDS IN THE RTD TEA AND COFFEE MARKET 83

ENERGY FOOD, CEREAL BARS AND SUPPLEMENTS . 83

TABLE 48 GLOBAL MARKET FOR ENERGY BARS AND HEALTH

FOOD PRODUCTS, THROUGH 2016 ($ MILLIONS) 84

TABLE 49 GLOBAL REVENUES FROM ENERGY BAR AND ENERGY

SUPPLEMENTS, THROUGH 2016 ($ MILLIONS) 85

OVERALL NUTRITION BAR MARKET 85

TABLE 50 TYPICAL INGREDIENTS IN AN ENERGY BAR . 86

TABLE 51 EXAMPLES OF FOOD BARS IN VARIOUS CATEGORIES

IN THE GLOBAL MARKET . 87

TABLE 52 GLOBAL REVENUES FOR ENERGY BARS, THROUGH 2016

($ MILLIONS) 88

ENERGY/NUTRITION BAR TRENDS . 88

ENERGY SUPPLEMENTS 89

ENERGY SUPPLEMENTS (CONTINUED) . 90

TABLE 53 GLOBAL MARKET ENERGY SUPPLEMENT PRODUCTS,

THROUGH 2016 ($ MILLIONS). 91

EMERGING MARKETS FOR ENERGY DRINKS AND ENERGY

FOODS . 92

CHAPTER SIX: MARKET SHARE PROJECTIONS . 93

TABLE 54 PROJECTED MARKET SHARE OF VARIOUS ENERGY

DRINK SEGMENTS, 2010 AND 2016 (%) . 94

ENERGY DRINK MARKET . 95

ENERGY DRINK MARKET (CONTINUED) . 96

PURE ENERGY DRINKS MARKET . 97

TABLE 55 GLOBAL MARKET FOR PURE ENERGY DRINKS,

THROUGH 2016 ($ MILLIONS). 97

PURE ENERGY DRINKS MARKET (CONTINUED) 98

ENERGY FOODS . 99

TABLE 56 ENERGY FOODS: GLOBAL MARKET SHARE

PROJECTIONS, 2010 AND 2016 (%) 100

CHAPTER SEVEN: MAJOR INGREDIENTS–STRATEGIC INSIGHTS . 101

ENERGY DRINKS 101

CAFFEINE . 101

TABLE 57 METHYLXANTHINE ALKALOID EFFECTS ON THE

HUMAN PHYSIOLOGY 101

OTHER COFFEE INGREDIENTS . 102

Guarana . 102

Taurine . 103

Herbal Components . 103

Ginseng 104

Creatine 104

Glucuronolactone . 104

Ginkgo Biloba 105

SPORTS DRINKS . 105

FUNCTIONAL DRINKS 106

RELAXATION DRINKS 107

TEA AND COFFEE DRINKS . 107

TEA AND COFFEE DRINKS (CONTINUED) . 108

TABLE 58 CLINICAL TRIALS ON THE ANTIOXIDANT PROPERTIES

OF TEA AND COFFEE . 109

TABLE 58 (CONTINUED) . 110

TABLE 58 (CONTINUED) . 111

TABLE 59 CLINICAL TRIALS ON THE ANTIOXIDANT PROPERTIES

OF TEA AND COFFEE . 111

TABLE 59 (CONTINUED) . 112

TABLE 60 CLINICAL TRIALS ON THE ANTIOXIDANT PROPERTIES

OF TEA AND COFFEE . 112

TABLE 60 (CONTINUED) . 113

TABLE 60 (CONTINUED) . 114

TABLE 60 (CONTINUED) . 115

TABLE 61 CLINICAL TRIALS ON THE ANTIOXIDANT PROPERTIES

OF TEA AND COFFEE . 115

TABLE 61 (CONTINUED) 116

PRIMARY INGREDIENTS IN ENERGY DRINKS 117

TABLE 62 EFFECTS OF METHYLXANTHINE ALKALOIDS ON

HUMAN PHYSIOLOGY 117

TABLE 63 INGREDIENTS IN SOME REPRESENTATIVE ENERGY

DRINKS 118

TABLE 63 (CONTINUED) . 119

Primary Ingredients in … (Continued) . 120

Primary Ingredients in … (Continued) . 121

TABLE 64 INGREDIENTS IN SOME EXTREME ENERGY DRINK

PRODUCTS: ARIZONA BEVERAGE CO. . 122

CAFFEINE IN ENERGY PRODUCTS 122

CAFFEINE IN ENERGY PRODUCTS (CONTINUED) . 123

CAFFEINE IN EVERYDAY PRODUCTS. 124

TABLE 65 CAFFEINE LEVEL IN COMMON OVER-THE-COUNTER

PRODUCTS 124

TABLE 66 CAFFEINE CONCENTRATION IN ENERGY DRINKS 125

TABLE 66 (CONTINUED) . 126

TABLE 66 (CONTINUED) . 127

TABLE 66 (CONTINUED) . 128

TABLE 66 (CONTINUED) . 129

TABLE 66 (CONTINUED) . 130

TABLE 66 (CONTINUED) . 131

TABLE 66 (CONTINUED) . 132

TABLE 66 (CONTINUED) . 133

TABLE 66 (CONTINUED) . 134

CAFFEINE LEVELS IN ENERGY SHOTS 134

TABLE 67 CAFFEINE LEVELS IN ENERGY SHOTS . 135

CAFFEINE IN ENERGY TEA DRINKS . 136

TABLE 68 CAFFEINE LEVELS IN ENERGY TEAS 136

TABLE 68 (CONTINUED) . 137

CAFFEINE LEVEL IN ENERGY COFFEES 137

TABLE 69 LEVEL OF CAFFEINE IN COFFEE ENERGY DRINKS . 138

TABLE 69 (CONTINUED) 139

REGULATORY PRESSURE ON ENERGY DRINK INDUSTRY 139

The VitaminWater Case 140

The Red Bull Case . 140

The Red Bull Case (Continued) 141

CHAPTER EIGHT: COMPANY PROFILES . 142

MAJOR MANUFACTURERS OF ENERGY DRINKS AND FOODS 142

5-HOUR ENERGY . 142

TABLE 70 5-HOUR ENERGY PRODUCTS . 142

New Products . 143

Strategy 143

TABLE 71 AMWAY XS ENERGY DRINK PRODUCTS 144

Strategy 144

ABBOT NUTRITION (DIVISION OF ABBOT

LABORATORIES) . 144

ATKINS NUTRITIONALS INC. . 145

TABLE 72 ATKINS NUTRITIONALS PRODUCTS 146

New Products . 146

Strategy 147

BASF GROUP 147

TABLE 73 BASF GROUP PRODUCTS 147

TABLE 73 (CONTINUED) . 148

New Products . 148

Strategy 148

CLIF BAR & COMPANY . 148

TABLE 74 CLIF BAR & COMPANY PRODUCTS . 149

New Products . 149

Strategy 149

THE COCA-COLA COMPANY 150

TABLE 75 COCA-COLA ENERGY DRINK PRODUCTS 150

New Products . 150

Strategy 151

DANNONE GROUP . 151

TABLE 76 DANNON GROUP PRODUCTS 151

New Products . 152

Strategy 152

GENERAL NUTRITION HOLDINGS INC. . 152

TABLE 77 GNC PRODUCTS 153

Strategy 153

GURU BEVERAGE COMPANY 154

TABLE 78 GURU BEVERAGE PRODUCTS . 154

New Products . 154

Strategy 155

HANSEN BEVERAGE COMPANY. 155

TABLE 79 HANSEN ENERGY DRINK PRODUCTS 155

New Products . 156

HIBALL INC. . 157

TABLE 80 HIBALL ENERGY DRINK PRODUCTS 157

Strategy 157

HYPE ENERGY DRINKS 158

TABLE 81 HYPE ENERGY DRINK PRODUCTS 158

New Products . 158

Strategy 158

JORDAN'S CEREALS 159

TABLE 82 JORDAN'S CEREAL PRODUCTS . 159

New Products . 160

Strategy 160

KELLOGG COMPANY 160

TABLE 83 KELLOGG COMPANY PRODUCTS 161

New Products . 161

Strategy 161

LUCOZADE 162

TABLE 84 LUCOZADE PRODUCTS 162

New Products . 163

Strategy 163

NATURE'S NITRO2GO INC. 163

TABLE 85 NITRO2GO ENERGY PRODUCTS 164

New Products . 164

Strategy 164

NESTLÉ 164

TABLE 86 NESTLE FOOD AND DRINK PRODUCTS . 165

New Products . 165

Strategy 166

OCEAN SPRAY CRANBERRIES INC. . 166

TABLE 87 OCEAN SPRAY PRODUCTS 167

New Products . 167

Strategy 168

PEPSICO 168

TABLE 88 PEPSICO PRODUCTS 169

New Products . 169

Strategy 170

RED BULL . 170

Strategy 171

SNAPPLE/DR. PEPPER GROUP 171

TABLE 89 DR. PEPPER SNAPPLE GROUP PRODUCTS . 172

New Products . 172

Strategy 172

ROCKSTAR ENERGY DRINK 173

TABLE 90 ROCKSTAR PRODUCTS 173

Product Launches 173

Strategy 173

SHARK ENERGY DRINK . 174

TABLE 91 SHARK ENERGY DRINK PRODUCTS . 174

Strategy 174

STACKER 2 175

TABLE 92 STACKER 2 PRODUCTS 175

New Products . 176

Strategy 176

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