EnerJel™ Exceeds Repeat Purchase Expectations

MIAMI LAKES, Fla., April 20, 2012 /PRNewswire/ -- Fuse Science Inc. (OTCQB: DROP), (www.fusescience.com) announced today its EnerJel™ brand is significantly exceeding consumer repeat purchase expectations in its designed soft launch which began Dec 30th, 2011.

"During 1st quarter, 2012, we conducted a soft launch of the EnerJel™ product to understand initial trial and repeat indicators for the brand," said Brian Tuffin, CEO of Fuse Science Inc.. "These efforts are enabling us to build stronger forecasts and perfect the commercialization strategy of this extremely effective new technology.  

We now know that product-after-use by consumers is exceeding their expectations and initial indications of repeat purchases of EnerJel are significantly exceeding the muscle rub category average. In the first 90 days of the soft launch, early adopters are repurchasing on a consistent 15 – 20 day cycle and increasing consumption, indicating we are currently fulfilling an un-met need by consumers and driving significant new category consumption.

"As an athlete, soccer coach & strength & conditioning trainer, I've been applying topical pain relief creams for many years for quick muscle & joint pain relief. EnerJel™ has been a great find as it definitely works better than anything else we've used and we have tried just about everything. It works great treating muscle pain & fatigue for volleyball & soccer players that are competing in multi-game format tournaments over 2 or more days. Everyone that has applied EnerJel™ has enjoyed immediate relief, extending their performance capabilities during competition as well as reducing recovery time between matches. EnerJel™ has also proved helpful for me personally in reducing arthritic pain in my neck and lower back that ibuprofen alone doesn't handle for me."
Ross C.
Wolfpack SC

"I recently hurt my elbow and was given a prescription product and after trying that for a while I decided to try the EnerJel™. I like the EnerJel results better and it doesn't have all the possible bad side effects the prescription has. Also, my two high school age sons use it before and after their High School baseball games and they both like using it after they pitch."
Larry J.
Granada Hills Ca

Comprehensive understanding of the consumer data during the soft launch plays a critical role in the success of the brand and greatly influences its growth potential.

"It's now clear with certainty that EnerJel™ has the potential to offer new solutions in the broader $1.8 billion sports medicine product category with global application and leadership performance. These are the reasons we take the time to understand consumer after-use during a soft launch," added Tuffin. "We gain important insight into their behavior and desire for this technology. This allows for much more efficient investment spending and aggressive growth of the brand with retail partners highly motivated to carry the brand." Tuffin concluded by saying, "In the coming days we expect to announce the first national distribution partnership for the EnerJel™brand as a result of these early successes."

If you would like to understand what it means to be Powered By Fuse!™ today, log onto www.poweredbyfuse.com and enter Promo code "getpowered" for 20% off your EnerJel™.

About Fuse Science Inc.

Fuse Science Inc. (OTCQB: DROP), is an innovative consumer products holding company based in Miami Lakes, Florida.  Fuse Science holds the rights to new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals.  The company maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly - all in a concentrated "DROP" form that is simply applied under the tongue.  The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products.  Information about Fuse Science is available online at www.fusescience.com  and www.poweredbyfuse.com  or by calling 305-503-FUSE (3873).

Safe Harbor Statement: Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the Company's SEC filings. The Company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.

SOURCE Fuse Science Inc.