PARIS, May 10, 2016 /PRNewswire/ --
Making its official European debut this month, Enflux, the world's most advanced influence-mining tool, allows brands and retailers to definitively "see who matters" in difficult yet critical markets such as China.
Specifically applying proprietary, patent-pending deep data analysis and machine learning to the luxury industry, Enflux already works with some of the world's top brands and retailers to help reduce wasteful social media, influencer, and digital marketing spend and improve ROI.
By scouring and performing deep analysis on millions of social media posts in real time, Enflux creates a superior model of interactions between individuals, developing a more scientific and accurate measure of who is actually influencing whom - not just who has the biggest follower counts.
Said Enflux co-founder and CEO Avery Booker, "Now, the brands that have the edge in difficult international markets are those that understand not just where consumers are going and what they're buying, but why. This is where traditional data-gathering methods or influencer marketing platforms fall short."
The China market in particular poses unique and particular challenges for international brands that understand the critical role influencers play in Chinese consumer decisions. Yet their approaches to date have been largely misguided and insufficient, and limited to engagement with celebrities and high-profile bloggers with a generally poor ROI.
Said Booker, "We built Enflux with an understanding that traditional influencer marketing strategies, which pluck from the same static databases of expensive, often low-ROI celebrities and bloggers - simply don't work any longer. Consumers are too savvy. Rather, we developed a proprietary, proactive, and prescriptive method to understand the nuances that truly influence consumers' purchase decisions."
Enflux reports give companies stronger control of their global digital marketing programs, and make existing team efforts even more effective. The end result for Enflux members is the ability to spot new consumer trends more quickly, catch rising stars earlier, better understand the competition, and forge stronger connections with target customers.
Currently with support for China, Enflux is adding more international markets and industries throughout 2016. By invitation only, Enflux makes its official Paris launch on May 18, with a London debut set for May 19.