Engage! Expo at Toy Fair Announces Keynotes, Speakers and Exhibitors: Toys, Technology, Virtual Worlds, Social Games and Mobile Apps Mash-Up on February 16-17, 2010

NEW YORK, Feb. 10 /PRNewswire/ -- Engage!® Conference and Expo, http://www.EngageExpo.com , taking place during American International Toy Fair next week on February 16-17, 2010 in New York City, announced its impressive line up of keynoters and speakers. Engage!, the definitive technology event for youth entertainment professionals, brings together leaders from the technology, toy, video game and entertainment industries and provides critical cross-industry learning and valuable new business partnership opportunities. Attendees registered for either Engage! or Toy Fair will have full access to both tradeshow floors.  

Keynote speakers include: Will Wright, the creator of the best selling computer game of all time, The Sims, and now the founder and chief executive of Stupid Fun Club; Natalie Hornsby, VP of Marketing at Cepia LLC, the creators of Zhu Zhu Pets; Lane Merrifield, executive vice president of Disney Online Studios and the co-founder and general manager of Club Penguin; and Tor Sirset, vice president of marketing for the Girls/Preschool division at Bandai America Inc.

Engage! gives attendees the information they need to deeply connect with and generate revenue from young consumers and their parents online. The conference program provides the ultimate technology and entertainment mash-up with 100 speakers delivering 32 intense sessions on topics that include social games, toys, virtual goods, retail sales, iPhone and Facebook brand extensions, social networks, venture capital, televised entertainment and virtual worlds.

Speakers include executives from Disney Online, Mattel, LEGO, National Football League, Hasbro, Cepia LLC (Zhu Zhu Pets), NPD Group, 4Kids Entertainment, Union Square Ventures, Ngmoco, PopCap Games, Gazillion Entertainment, Frima Studio, Hooga Loo Toys, Sesame Workshop, Sony Online Entertainment, Build-A-Bear Workshop, The Topps Company, ZeniMax, Six Degree Games, Bandai, Electronic Arts, Toy Industry Association and many more. A complete list of speakers can be found at http://www.EngageExpo.com .

The Engage! tradeshow floor provides key demonstrations of the latest tools, technologies, products, and services being used to build online and mobile entertainment products. A complete list of exhibitors can be found at http://www.EngageExpo.com .

The conference registration price is only $795. Expo-Only passes, good for both Engage! Expo and Toy Fair, are available for $100. Rates are good until February 12, 2010. Onsite registration is available.

About Engage Digital Media

Engage! is produced by Engage Digital Media, a leading producer of trade events and media that focus on social media, games, virtual worlds, and user engagement. The company also publishes timely market research and leading industry news blogs.  More information can be found at http://www.EngageDigital.com .

SOURCE Engage Digital Media