LOS ANGELES, May 3, 2012 /PRNewswire/ -- engage:BDR, a leading digital advertising and marketing agency, announced today the launch of its self-service real-time bidding (RTB) display platform, First Impression. First Impression is the first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic, providing media buyers the full control to maximize the value of an impression and increase ROI.
engage:BDR built First Impression as brands and advertising agencies have now fully adopted the RTB platform and are increasingly demanding more access to publishers' direct inventory. A recent study by PubMatic and Digiday showed that 74% of brand advertisers polled would increase RTB budgets if they had direct access to publisher inventory via RTB.
The First Impression self-service RTB platform allows maximum reach and scale for agencies and brands through the engage:BDR ad network and all premier mobile and online ad exchanges. First Impression also provides extensive transparency, control and brand safety with direct access to premium publishers' inventory. Marketers also have direct access to international inventory to make campaigns global and access to granular mobile inventory providing the ability to target specific platforms, devices and carriers.
Marketers can test campaigns on engage:BDR's exchange traffic, scale on premium inventory and expand their campaigns into mobile for maximum results. Campaigns can be monitored on the go with the First Impression mobile app for complete flexibility.
"We built First Impression with the specific goal of providing advertising agencies and brands access to publishers' inventory rather than just exchange traffic," said Ted Dhanik, president, engage:BDR. "This self-service platform puts the power directly into the hands of marketers saving time and money while improving the accuracy of any campaign."
engage:BDR's First Impression provides detailed analytics to measure ROI with granular placement tracking. The results allow marketers to quickly adjust and tailor the campaign in real-time. First Impression provides marketers placement and position level performance insights and optimization capabilities. This allows more visibility into the acquisition funnel while giving a marketer the means to adjust campaigns quick and efficiently.
With First Impression's proprietary audience insights tools, it also has the ability to deliver real-time reporting details into who is viewing, clicking, and converting.
"First Impression was built from the ground up based on key learnings and methodologies from the performance marketer," said Nick Lynch, vice president of platforms, engage:BDR. The result is the creation of a platform that empowers agencies and brands to scale campaigns with complete transparency and control of their message to the audience."
Beginning today, First Impression is available by invitation. Marketers can register for an invitation to utilize the self-service product at http://engagebdr.com/rtb/.
engage:BDR offer advertisers cutting-edge marketing solutions, advanced technology and custom programming by integrating display, video, and branded entertainment into a single network. Whether it's driving qualified traffic and leads or building awareness and engagement, engage:BDR is committed to providing innovative solutions to reach consumers and deliver the highest quality results to their partners.