NEW YORK, July 24, 2013 /PRNewswire/ -- SocialFlow, the premier social marketing optimization technology company, today announced that American luxury shoe brand, Stuart Weitzman, is using its Crescendo ad-buying platform to gain deeper insights into the interests and preferences of their international customers. The company built a Facebook ad campaign with SocialFlow that delivered a 5.9% click-through rate (CTR), exceeding the industry standard for Facebook advertising by more than 5,000%. The campaign is also enabling Stuart Weitzman to efficiently test shoppers' preferences and increase in-store traffic in international markets through social media campaigns.
"Working with SocialFlow, we have been able to isolate and engage certain markets on social media where in-store traffic shows we are gaining traction," said Susan Duffy, Chief Marketing Officer of Stuart Weitzman. "Advertising through SocialFlow is a highly effective way to find out what interests our audiences. We have been able to test the waters with international audiences on social media. We are using these insights to springboard into new markets."
Using Crescendo, Stuart Weitzman launched Facebook campaigns that reached new international audiences in several markets, including the United Arab Emirates, Taiwan, Mexico, South Korea and Japan to determine the traction they are gaining in each market. By targeting keywords derived from real-time social media conversational data, SocialFlow turned Stuart Weitzman's content into high performing ads geared toward selected audiences in each market.
The results of the ongoing international campaigns have enabled Stuart Weitzman to reach 242,560 Facebook users in Dubai who drove a CTR of 3.6%. In Taiwan, a single post earned more than 10,000 Likes with a 5.9% CTR and translated into about 2,500 Facebook fans, earning Stuart Weitzman 100% of its fans in the country. In Mexico, where the company already had a strong Facebook following, they reached 859,392 users and achieved a CTR of 5.5%. In South Korea, Stuart Weitzman reached 272,682 users, earning 1,785 new Facebook fans, nearly a 100% increase of total fans, and achieved a CTR of 4.6%. In Japan, the campaign earned high engagement, achieving a 5.5% CTR.
"We had a theory that our content would resonate across Asia and these campaigns have been a very good lead to access these markets. Shoppers in Taipei responded very well to an image-based Facebook campaign featuring elegant shoes and local cityscapes. Prior to this campaign, we had almost no Taiwanese fans. On Facebook, Stuart Weitzman's authentic story becomes accessible and relevant to the social communities we want to reach," said Duffy.
"Brands, like Stuart Weitzman, are increasingly looking for social media strategies that amplify, extend and target message delivery at the right moment for the most impact in order to reach key audiences," said Missy Godfrey, CEO of SocialFlow. "Crescendo gives these brands access to a wide range of applications – including our Crescendo, Forte and Cadence platforms – that enables them to not only create the most effective ad campaigns, but to also tie their social media strategies more closely to their core business objectives."
SocialFlow is the premier social marketing optimization technology company that enables the world's most powerful brands to drive superior results connecting their earned, owned and paid media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement, seamlessly meshing businesses goals with a company's social media strategy. Founded in 2009, New York based SocialFlow works with numerous well-respected brands and publishers such as Stuart Weitzman, Pepsi, Burberry, Forbes, Walmart, and The New York Times. To learn more about SocialFlow, please visit us at www.socialflow.com.