Engagement Triples as Trover Adds More Entertainment Features for Savvy Explorers

SEATTLE, Aug. 9, 2012 /PRNewswire/ -- Trover Inc. formally announced the release of a new version of its mobile discovery app today marking a strong move toward entertainment and a significant increase in user engagement. This latest release (version 1.4.2), together with one delivered in June, completes a trio of entertainment-oriented features inspired by usage and feedback from the Trover community.

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The new features include: Trover Lists, curated to showcase a seemingly limitless assortment of destinations and interests from around the globe; full-screen browsing, to bring those eye-catching images to life; and smarter search, to make it faster than ever to access the vast trove of original photographs available in the app.  Together, these features are driving heightened engagement for both practical and entertainment purposes. App visitors now view an average of 27 pages per session, a 35% increase over the past month, and a 300% increase compared to last summer when Trover was tightly positioned as a local directory service.

Virtual Adventure Today, Real Adventure Tomorrow

Gorgeous full-screen browsing and smart search features are repeatedly drawing people to Trover for a quick dose of visual entertainment, to learn something about the world or to socialize around an interest.  On any given week, Trover visitors open the app 2-3 times.

"The Trover addiction doesn't begin with a restaurant question or travel plan, it's based on the daily joy of browsing places and discoveries others have found," said Jason Karas, CEO of Trover. "But the things people find and remember on Trover increasingly serve as a personal guide when they're looking for something new to see, do or eat.  Trover is more interesting and social than apps dedicated to dining or travel planning, and that keeps people coming back in between outings."

Trover Lists: Both Planning & Pleasure

Trover Lists, introduced in February as a practical bookmarking tool, have also become a popular way for members to express their interests and aspirations or just have fun organizing images from around the world. List titles range from Austin Hidden Gems and Tasty Seattle Restaurants, to Movie Filming Locations, Magnificent Museums, Wonderful Beaches and more.

Lists are growing rapidly.  In the past 30 days alone:

• The number of new lists created each day has doubled
• The number of photos added to lists each day has tripled

"We're seeing thousands of lists created purely for fun," said Karas. "Collecting and sharing photos of refreshing swimming holes, exotic golf courses or modern art is like taking a mini adventure. Folks are getting into the habit of browsing Trover and building lists as a way to enjoy their favorite places and passions.  And Trover photographers love the feedback they receive when someone includes their discovery in a personal collection."

About Trover

Since its launch in 2011, Trover has grown steadily as a mobile app community of travel, culture and photography enthusiasts. Trover's defining feature is its location-based discovery mosaic, which allows users to visually browse through an ever-growing collection of images created and posted by the community. As the user scrolls, a mileage indicator guides them to hidden gems located nearby or across the world, allowing users to explore new places and build visual lists of interesting things.

Trover is a private company funded by General Catalyst Partners, Ignition Partners and Benchmark Capital with offices located in Seattle, WA. For more information, visit www.trover.com.

Press Contact

David Templeton
DBT Communications
203.530.0458
[email protected]

SOURCE Trover Inc.