English Language Teaching Market in Europe to grow at a CAGR of 9.75% from 2021 to 2026, Driven by the rise in ELT franchises -Technavio

NEW YORK, March 17, 2023 /PRNewswire/ -- The English Language Teaching (ELT) market size in Europe is estimated to grow by USD 4.31 billion from 2021 to 2026 at a CAGR of 9.75% during the forecast period. Factors like the rise in ELT franchises, growing focus from MNCs for ELT, and government initiatives drive market growth significantly. 

ELT Market in Europe – Market Dynamics

Major Drivers -

The rise in ELT franchises is a major factor driving the English language teaching market growth in Europe. Due to the rising demand to learn different languages among people, there has been a significant rise in the number of ELT franchises worldwide. Students enroll in private ELT franchises or institutions to excel in their exams, resulting in mushrooming of ELT franchises, which offer unique and innovative English language learning solutions for learners in Europe. This will in turn drive market growth. Employers also encourage potential candidates to enroll in English language learning courses to explore suitable onsite opportunities in the corporate segment. This is anticipated to result in a positive growth of the market during the forecast period.

Key challenges - 

The considerable setup and implementation costs are a major challenge that may impede the growth of the European English language teaching (ELT) market. Due to the rapid adoption of digital solutions and the online delivery of language training, the demand for robust information technology (IT) solutions has also increased considerably. This results in educational institutes and corporates spending a significant amount on setup and implementation. The courses are designed to provide a collaborative learning environment with the help of advanced technologies and are often offered at comparatively higher prices. Educational institutions and language training providers with sufficient budgets can invest in setting up infrastructure to implement m-learning and e-learning, whereas, institutions with limited budgets are unable to invest heavily in establishing robust networks and IT infrastructure for implementing language training. This is known to result in limited use by educators and trainers. Hence, the high setup and implementation costs will hinder the market growth during the forecast period.

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Geographic Overview - Many Germany-based corporate ventures focus on geographical expansions. The growing workforce diversity further enhances the demand for English language learning solutions. However, German is extensively used as a medium of instruction and communication in Germany, but foreign languages like English are gaining importance in corporates. This triggers a significant demand for English language training courses.

ELT Market in Europe Insights -

• Vendors: The ELT market in Europe is characterized by the presence of diversified international and regional vendors. Babbel GmbH, Benesse Holdings Inc., Busuu Ltd., digital publishing AG, Duolingo Inc., EF Education First Ltd., Europass Teacher Academy SRL, inlingua International Ltd., iTutorGroup Ltd., Kaplan Inc., Language and Training Sro, Lingoda GmbH, Linguaphone Group Ltd., Linguarama International Ltd., Memrise Ltd., Pearson Plc, Rosetta Stone Ltd., Sanako Oy, Sprachcaffe Languages Plus, and VivaLing are some of the major players in the market.
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: End-user (institutional learners and individual learners), learning method (online learning, blended learning, and classroom learning), and geography (Europe).

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ELT market in Europe - Vendor Insights

Technavio report analyzes the market's competitive landscape and offers information on several market vendors including –

• Benesse Holdings Inc. - The company offers ELT services for professionals and the educational field.
• Busuu Ltd. - The company offers ELT services such as applications with vocabulary training and written exercises.
• Duolingo Inc. - The company offers ELT services such as vocabulary and grammar.
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What are the key data covered in this ELT Market in Europe report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the ELT market in Europe between 2022 and 2026
• Precise estimation of the size of the ELT market in Europe and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the ELT market across Europe
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the ELT market in Europe vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Learning Method
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Europe: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Regional - Market size and forecast 2021-2026 ($ million)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

• 5.1 Market segments
• Exhibit 25: Chart on End-user - Market share 2021-2026 (%)
• Exhibit 26: Data Table on End-user - Market share 2021-2026 (%)

• 5.2 Comparison by End-user 
• Exhibit 27: Chart on Comparison by End-user
• Exhibit 28: Data Table on Comparison by End-user

• 5.3 Institutional learners - Market size and forecast 2021-2026 
• Exhibit 29: Chart on Institutional learners - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Institutional learners - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Institutional learners - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Institutional learners - Year-over-year growth 2021-2026 (%)

• 5.4 Individual learners - Market size and forecast 2021-2026 
• Exhibit 33: Chart on Individual learners - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Individual learners - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Individual learners - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Individual learners - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by End-user 
• Exhibit 37: Market opportunity by End-user ($ million)

6 Market Segmentation by Learning Method

• 6.1 Market segments
• Exhibit 38: Chart on Learning Method - Market share 2021-2026 (%)
• Exhibit 39: Data Table on Learning Method - Market share 2021-2026 (%)

• 6.2 Comparison by Learning Method 
• Exhibit 40: Chart on Comparison by Learning Method
• Exhibit 41: Data Table on Comparison by Learning Method

• 6.3 Online learning - Market size and forecast 2021-2026 
• Exhibit 42: Chart on Online learning - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on Online learning - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on Online learning - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on Online learning - Year-over-year growth 2021-2026 (%)

• 6.4 Blended learning - Market size and forecast 2021-2026 
• Exhibit 46: Chart on Blended learning - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Blended learning - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Blended learning - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Blended learning - Year-over-year growth 2021-2026 (%)

• 6.5 Classroom learning - Market size and forecast 2021-2026 
• Exhibit 50: Chart on Classroom learning - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Classroom learning - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Classroom learning - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Classroom learning - Year-over-year growth 2021-2026 (%)

• 6.6 Market opportunity by Learning Method 
• Exhibit 54: Market opportunity by Learning Method ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 55: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 56: Chart on Market share by geography - 2021-2026 (%)
• Exhibit 57: Data Table on Market share by geography - 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 58: Chart on Geographic comparison
• Exhibit 59: Data Table on Geographic comparison

• 8.3 Germany - Market size and forecast 2021-2026 
• Exhibit 60: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 61: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 62: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 63: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 8.4 France - Market size and forecast 2021-2026 
• Exhibit 64: Chart on France - Market size and forecast 2021-2026 ($ million)
• Exhibit 65: Data Table on France - Market size and forecast 2021-2026 ($ million)
• Exhibit 66: Chart on France - Year-over-year growth 2021-2026 (%)
• Exhibit 67: Data Table on France - Year-over-year growth 2021-2026 (%)

• 8.5 Spain - Market size and forecast 2021-2026 
• Exhibit 68: Chart on Spain - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on Spain - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on Spain - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on Spain - Year-over-year growth 2021-2026 (%)

• 8.6 Italy - Market size and forecast 2021-2026 
• Exhibit 72: Chart on Italy - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on Italy - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on Italy - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on Italy - Year-over-year growth 2021-2026 (%)

• 8.7 Rest of Europe - Market size and forecast 2021-2026 
• Exhibit 76: Chart on Rest of Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on Rest of Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on Rest of Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on Rest of Europe - Year-over-year growth 2021-2026 (%)

• 8.8 Market opportunity by geography 
• Exhibit 80: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 81: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 82: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 83: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 84: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 85: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 86: Matrix on vendor position and classification

• 11.3 Benesse Holdings Inc. 
• Exhibit 87: Benesse Holdings Inc. - Overview
• Exhibit 88: Benesse Holdings Inc. - Business segments
• Exhibit 89: Benesse Holdings Inc. - Key offerings
• Exhibit 90: Benesse Holdings Inc. - Segment focus

• 11.4 Busuu Ltd.
• Exhibit 91: Busuu Ltd. - Overview
• Exhibit 92: Busuu Ltd. - Product / Service
• Exhibit 93: Busuu Ltd. - Key offerings

• 11.5 Duolingo Inc.
• Exhibit 94: Duolingo Inc. - Overview
• Exhibit 95: Duolingo Inc. - Product / Service
• Exhibit 96: Duolingo Inc. - Key offerings

• 11.6 EF Education First Ltd. 
• Exhibit 97: EF Education First Ltd. - Overview
• Exhibit 98: EF Education First Ltd. - Product / Service
• Exhibit 99: EF Education First Ltd. - Key offerings

• 11.7 inlingua International Ltd. 
• Exhibit 100: inlingua International Ltd. - Overview
• Exhibit 101: inlingua International Ltd. - Product / Service
• Exhibit 102: inlingua International Ltd. - Key offerings

• 11.8 Kaplan Inc.
• Exhibit 103: Kaplan Inc. - Overview
• Exhibit 104: Kaplan Inc. - Product / Service
• Exhibit 105: Kaplan Inc. - Key offerings

• 11.9 Linguaphone Group Ltd. 
• Exhibit 106: Linguaphone Group Ltd. - Overview
• Exhibit 107: Linguaphone Group Ltd. - Product / Service
• Exhibit 108: Linguaphone Group Ltd. - Key offerings

• 11.10 Linguarama International Ltd. 
• Exhibit 109: Linguarama International Ltd. - Overview
• Exhibit 110: Linguarama International Ltd. - Product / Service
• Exhibit 111: Linguarama International Ltd. - Key offerings

• 11.11 Pearson Plc
• Exhibit 112: Pearson Plc - Overview
• Exhibit 113: Pearson Plc - Business segments
• Exhibit 114: Pearson Plc - Key offerings
• Exhibit 115: Pearson Plc - Segment focus

• 11.12 Rosetta Stone Ltd.
• Exhibit 116: Rosetta Stone Ltd. - Overview
• Exhibit 117: Rosetta Stone Ltd. - Product / Service
• Exhibit 118: Rosetta Stone Ltd. - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 119: Inclusions checklist
• Exhibit 120: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 121: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 122: Research methodology
• Exhibit 123: Validation techniques employed for market sizing
• Exhibit 124: Information sources

• 12.5 List of abbreviations 
• Exhibit 125: List of abbreviations

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