Engrain Announces the Next Generation of TouchTour for Senior Living Communities

Home touring software leader adds new enhancements to its innovative TouchTour Flex for Senior Living product

DENVER, April 30, 2025 /PRNewswire/ -- Engrain, the market leader in interactive touring, mapping and data visualization software for the built environment, today announced the latest release of TouchTour Flex for Senior Living, a cutting-edge sales and leasing tool designed specifically for senior living communities.

TouchTour Flex for Senior Living delivers a highly personalized and engaging experience, highlighting essential community information, including care levels, amenities and nearby attractions. Unlike generic sales tools or those developed primarily for the multifamily industry, this solution directly caters to the diverse and evolving needs of senior living communities.

"This version of TouchTour Flex is essential to the senior resident journey, helping deliver an elevated, seamless user experience," said Brent Steiner, founder and CEO of Engrain. "As the senior housing market continues to grow, TouchTour is transforming the industry by delivering an intuitive, value-driven sales experience tailored to the needs of prospective residents, onsite teams, and operators."

With the senior living market projected to reach approximately $1.22 trillion by 2030, the need for robust leasing tools is becoming more prominent, and TouchTour Flex for Senior Living is leading the charge.

Equipped with a range of intuitive features, TouchTour Flex for Senior Living is an interactive touchscreen software that enhances the sales experience for prospective residents, while also giving sales teams the talking points and visuals to showcase their community and create urgency. Key features include a color-coded floor plan map legend showcasing availability, the ability for users to effortlessly mirror floorplan images to compare with other units and printable versions of floorplans. Additionally, the tool offers branding customization options, a community amenities map that provides descriptions and showcases photos and videos, a reservation feature and the ability to create a tailored digital brochure unique to each prospective resident.

Engrain continues to reinforce its commitment to an elevated digital experience and a user-centric design, ensuring that senior living communities can effectively highlight their offerings in a manner that resonates with potential residents and their loved ones.

"Senior living communities require a sales tool that adequately reflects the unique lifestyle and care options they offer," Steiner said. "This new generation of TouchTour empowers sales teams with a highly interactive, visually compelling platform that makes the decision-making process clearer and more streamlined for seniors and their families."

For more information about TouchTour Flex for Senior Living, visit engrain.com.

About Engrain
Engrain's mission is to fundamentally transform the way people find, lease and manage property. A recognized leader in next-generation interactive touring technology and map-based data visualization software, Engrain's advanced integrations and technical flexibility offer solutions for any multifamily technology stack. Clients use Engrain products to engage prospects and residents, analyze and improve operating performance and increase NOI through operational efficiency. The company is headquartered in Denver, Colorado. For more information, visit engrain.com.

Media Contact
Darcey Leach
LinnellTaylor Marketing
303-682-5005
[email protected]

SOURCE Engrain