Enhanced Yodlee® Platform and New FinApps Power Shift to Fully Personalized, Cloud-Based Financial Services

Yodlee to Demonstrate Dynamic App-Driven Financial Management - Personalized, In the Cloud, at Internet Speed and Ready for Business - During FinovateFall

Sep 20, 2011, 08:00 ET from Yodlee, Inc.

REDWOOD CITY, Calif., Sept. 20, 2011 /PRNewswire/ -- Yodlee, Inc., the leading provider of digital personal financial management (PFM) and revenue-generating payments solutions for financial institutions and portals worldwide, today announced enhancements to its Personalized Finance Platform™ and the availability of new Yodlee FinApps™.  By leveraging Yodlee's one of a kind cloud platform – the industry's only App platform and Application marketplace for PFM – financial institutions are finally able to provide their customers with a dynamic, cross-channel money management experience, personalized for each individual.

"Outside of financial services, the Internet has always been about personalization and convenience; the ability to search, shop and communicate anywhere, anytime, on demand. Financial services have historically been different, but they shouldn't be," noted Peter Hazlehurst, Chief Product Officer at Yodlee.  "The Yodlee Personalized Finance Platform and FinApp marketplace mainstreams the delivery of financial services, bringing them up to speed with the rest of the digital world. How does that appear? Differently for everyone – that is, highly customized, highly dynamic, and able to grow and change over time for every user. It's the way money management should be."

At FinovateFall, Yodlee will be demonstrating the ability to create, automatically, on-the-fly and in real time, an informed, dynamic digital customer experience, personalized for every individual user. Whether you're a recent college grad, just getting started in your career or nearing retirement, there are FinApps on the Yodlee platform that can be combined into an instant money management solution that suits your individual needs.

Yodlee FinApps sit on the Yodlee Platform, used to power many leading online banking services, and offer value-added tools for consumers, including specialized money management, tax preparation, debt analysis, goal planning, ID protection, credit monitoring, and much more. These FinApps help financial institutions deliver a more dynamic and personalized online financial management experience without having to reinvent the technology infrastructure or integrate with hundreds of different services. For consumers, it gives them the kind of personalized, real-time, needs-based experience they have to expect from other internet experiences, like shopping and communicating.

In addition to demonstrating the complete, automated personalization of the PFM experience, Yodlee will specifically highlight new, revenue-generating FinApps, including Yodlee Offers, an intelligent, targeted daily deals and cross-selling application, SmartCredit, a credit score monitoring and improvement tool from renowned personal finance expert Jean Chatzky, EZShield identity protection, H&R Block deduction finder, and an innovative use of peer-to-peer payments powered by PayPal.  Already there are nearly 100 different Yodlee FinApps available today across multiple financial categories – and dozens more on the way.

FinovateFall takes place on September 20th and 21st in New York City at Piers 92/94 (711 12th Avenue). Yodlee takes the stage during the 1:00-2:00pm session on Tuesday, Sept 20. For more information, visit www.finovate.com/fall2011.

Come see the future of digital financial management.

About Yodlee

Leading financial institutions and portals trust Yodlee to power critical digital banking and finance applications that increase profitability and drive more value from the online and mobile channels. Yodlee's proven, patented Personalized Finance Platform™ and Yodlee FinApps™ deliver a simple, highly personalized, centralized and secure way for consumers to manage all of their financial tasks anytime, anywhere. Yodlee makes financial institutions' websites essential to their customers and generates new revenue opportunities. The Yodlee Personalized Finance Platform™ supports more than 12,000 unique account sources and over 120,000 different account types. Yodlee is headquartered in Redwood City, California. For more information, visit www.yodlee.com.

Yodlee is a registered trademark of Yodlee, Inc.  Yodlee Personalized Finance Platform and Yodlee FinApps are trademarks of Yodlee, Inc. Any other products and services mentioned are the property of their respective owners.

SOURCE Yodlee, Inc.