Enjoy a Refreshingly Smooth Summer with Peet's Coffee Fog-inspired Beverages

Brand Welcomes Expertly Handcrafted Coconut Cold Brew Fog, Honey Black Tea Fog, Wildberry Hibiscus Tea Fog, Green Tea Tropical Tea Fog, and Matcha Tea Fog to Permanent Menu

News provided by

Peet's Coffee & Tea, Inc.

May 23, 2018, 09:17 ET

EMERYVILLE, Calif., May 23, 2018 /PRNewswire/ -- Peet's Coffee®, The Original Craft Coffee®, today announced the launch of a refreshingly smooth blended beverage lineup of Coconut Cold Brew Fog, Honey Black Tea Fog, Wildberry Hibiscus Tea Fog, Green Tea Tropical Tea Fog, and Matcha Tea Fog. Though launching in time for summer, the offerings will be added to the permanent Peet's menu. The frothy beverages also build on the brand's heritage of tea and represents its continued commitment to handcrafted innovation.

"After last year's success, Peet's Coffee is excited to debut new offerings under the unique Fog umbrella that feature simple, coffee and tea forward ingredients," said Patrick Main, Beverage Innovator, Peet's Coffee. "A half century of handcrafted credentials means that these cold brew and tea-based fog beverages are not only super smooth and refreshing but also visually appealing, with dreamy cascades that bring to mind the San Francisco Bay Area's infamous fog."

Get Lost in the Peet's Coffee Fog
The colorful beverages are all handcrafted with pure and simple ingredients, which means the Peet's Fog line is full of flavor without all the calories—starting as low as 90 calories and all under 200. The following offerings will join Cold Brew Fog as permanent beverages across Peet's coffeebars starting today:

Coconut Cold Brew Fog ($3.50 – $4.75): Our signature bold, juicy Baridi Blend blended velvety smooth with just a hint of tropical coconut and poured over ice for a bright, slightly sweet cup.
Honey Black Tea Fog ($3.05 – $4.15): A balance of our summery, full flavor black tea with a hint of sweet honey and a touch of tart lemonade. Blended and served over ice, for a velvety smooth taste.
Wildberry Hibiscus Tea Fog ($3.20 – $4.15): Floral and tart, an herbal infused berry flavor paired perfectly with bright lemonade and smooth honey. Blended for a lush pour.
Green Tea Tropical Tea Fog ($3.05 – $4.15): Our tropical green tea combined with a dash of honey and lemonade, and blended for a delicious, refreshing cup.
Matcha Tea Fog ($3.15 – $4.25): Creamy and vibrant, our Mighty Leaf Tea® Organic Ceremonial Matcha Green Tea is prized for its distinctive flavor and health benefits. Here, it's lightly blended with honey and lemonade for a frothy, invigorating cup.

To learn more, visit www.peets.com/fog.

About Peet's Coffee:
Peet's Coffee® is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, California. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. His coffee style was unlike anything Americans had ever tasted before—small batches, fresh beans and a superior quality roast that is rich and complex. Mr. Peet's influence on the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. Today, Peet's upholds its commitment to delivering a premium product by continuing to source the world's best beans, hand-roast in small batches, and craft every beverage by hand. Peet's asserts a strict standard of freshness to ensure optimum flavor and vets the freshness date on every bag on every grocery shelf at over 15,000 locations. Peet's is dedicated to growing its business through its retail, grocery and e-commerce channels while maintaining the superior quality of its coffee. Peet's is also proud of its status as the first LEED® Gold certified roastery in the United States. For more information, visit www.peets.com. Stay connected to Peet's: @peetscoffee on Twitter and Instagram and facebook.com/peets.

SOURCE Peet's Coffee & Tea, Inc.