enLiven Yogurt Expands: Launches Five New Single-Serve Yogurt Cups at Walmart

CLEVELAND, Jan. 23, 2012 /PRNewswire/ -- enLiven yogurt (www.enlivenyogurt.com), the low-cost and delicious probiotic yogurt available exclusively at Walmart, today announced it has expanded the line by launching new single-serve six-ounce yogurts with probiotics in five varieties including plain, blueberry, peach, strawberry and vanilla.  

The five new six-ounce enLiven yogurt cups, which complement the brand's 4-packs sold in 4-ounce cups, are initially rolling out at Walmart stores in Alabama, Florida, Georgia, Louisiana, Mississippi and Tennessee.

"January is an ideal time to launch new delicious and nutritious low-fat foods like yogurt because people are more focused on eating food that is good for their health, but also affordable," says Carl Freund, EVP of Ganeden Consumer Brands. "enLiven is a young and growing U.S. yogurt brand that is proud to support Walmart's healthy food initiative with our entire yogurt line with beneficial probiotics."

Made by Ganeden, the nation's leading distributor of over-the-counter probiotic products, enLiven yogurt is 99 percent fat-free, low in sodium and contains beneficial GanedenBC30 probiotics which offer significant amounts of live and active cultures to help support digestive and immune health.

The new plain, six-ounce enLiven yogurt is 130 calories per serving and contains 6 grams protein, 22 grams carbohydrates, 2 grams fat and 95 mg sodium, while the four flavored cups—blueberry, peach, strawberry and vanilla—are 160 calories per serving and contain 5 grams protein, 30 grams carbohydrates and 100 mg sodium. Suggested retail price is $0.78 per cup.

To find a southern area Walmart store carrying new enLiven yogurt single-serves, please visit
http://www.enlivenyogurt.com/singleserve/.

About Ganeden, makers of enLiven yogurt
Founded in 1997 and based in Cleveland, Ohio, Ganeden Biotech, Inc. is the maker of enLiven yogurt, sold exclusively at Walmart, and licenses its patented probiotic bacteria, GanedenBC30, for use in commercial food and beverage applications. GanedenBC30 (Bacillus coagulans GBI-30, 6086) is self-affirmed GRAS (Generally Recognized as Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient and can be found in over 50 functional foods, including offerings from Red Mango Yogurt, Naked Pizza, and Bigelow Teas. For more information on GanedenBC30 or licensing opportunities, visit ganedenlabs.com.

Media Contact:
Kristin Treat | PR Manager
[email protected]
215-317-9091

SOURCE Ganeden Biotech, Inc.