CLEVELAND, Feb. 21, 2011 /PRNewswire/ -- Today, a new low-cost, all-natural yogurt branded as enLiven (www.enlivenyogurt.com) launches exclusively in Walmart stores. The low-fat yogurt from Ganeden, the nation's leading distributor of over-the-counter probiotic products, is available in four delicious flavors and features GanedenBC30 probiotics.
"Yogurt has long been touted as a healthy breakfast and snack food," said Carl Freund, vice president of consumer products at Ganeden. "We believe Walmart shoppers will enjoy our tasty new enLiven yogurt with beneficial probiotics, as it is not only good for you and your whole family, but it is affordably priced to help save you money."
enLiven yogurt has no artificial flavors or coloring and offers a creamy taste in vanilla, blueberry, strawberry and peach flavors. It is 99 percent fat-free and contains significant amounts of live and active cultures to support digestive health.
Scientists now recognize that 70 percent of our immune system is actually living in the digestive tract, which reinforces the importance of a healthy digestive tract. GanedenBC30 supports digestive health because of its excellent stability.
"enLiven is lower in price, sodium and fat than other leading yogurt brands," said Freund. "We are certain people will enjoy eating this new probiotic yogurt; if not, we offer a money-back guarantee."
About Ganeden Biotech
Founded in 1997, Ganeden Biotech, Inc. is based in Cleveland and is the largest seller of over-the-counter probiotics in the U.S. through its Digestive Advantage® and Sustenex™ brands, along with the recently launched yogurt, enLiven. It also licenses its patented probiotic bacteria, GanedenBC30, for use in commercial food and beverage applications, medical foods, nutraceuticals and in the animal health industry. GanedenBC30 (bacillus CoagulansGBI-6086) is self-affirmed GRAS (Generally Recognized as Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient. For information about GanedenBC30, visit www.ganedenbc30.com and for licensing information, visit www.ganedenlabs.com.
SOURCE Ganeden Biotech