Enquirer Media Announces Local Advertising Relationship with Yahoo!

CINCINNATI and SUNNYVALE, Calif., Aug. 20 /PRNewswire/ -- Enquirer Media today launched a local advertising relationship with Yahoo! that brings together Enquirer Media's brands, media sales expertise, and leading website audiences with Yahoo!'s scale, online audience targeting capabilities, and display advertising expertise.  Enquirer Media will offer Yahoo! digital inventory as part of their local advertising solutions.  As a result, local advertisers will benefit from expanded digital reach and enhanced audience targeting capabilities based on geography, user demographics, interests, and more against that expanded audience.  This alliance combines Enquirer Media's credible local brands and multimedia sales and marketing expertise with the powerful digital brand credibility and audience of Yahoo!.  The new relationship will enhance Enquirer Media's audience solutions capabilities by increasing total digital audience reach within the Greater Cincinnati and Northern Kentucky market to 75% of local internet users.

"Providing local businesses enhanced marketing capabilities to reach their best customers and achieve their goals is essential for us," said Margaret Buchanan, president and publisher, Enquirer Media.  "Enquirer Media's audience solutions, enhanced by Yahoo!'s digital reach and extensive audience targeting capabilities, provide powerful and effective reach, targeting, and results that deliver the right audience at the right time with the right solution."

"Local advertising continues to be an important area of focus for us, and Yahoo! is committed to helping local businesses reach high quality target audiences," said Hilary Schneider, executive vice president, Yahoo! Americas.  "This relationship significantly expands our local offerings and gives advertisers the technology and scale they need to reach their consumers online."

About Enquirer Media

Since 1841, we've been a premier source of local news and information, providing an accessible, informative and reliable connection to communities in Greater Cincinnati and Northern Kentucky.  We provide must-have news and information on demand across all media, ever mindful of our journalistic responsibilities.  Our employees and delivery agents come together to bring new and exciting products to our readers every day.  Owned by the Gannett Corporation, Enquirer Media news and information products include: The Cincinnati Enquirer, The Kentucky Enquirer, The Community Press and Recorder weekly newspapers, the Cincinnati.Com network, NKY.com, Metromix Cincinnati, Our Town magazine and more.

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.

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SOURCE Enquirer Media