Entenmann's® Celebrates "Fan"-tastic Milestone Of One Million Facebook "Likes" With "One Million Fan Sweepstakes"

Passionate Fans Show Dedication to Donuts, Little Bites™, Crumb Cakes & More

Jul 27, 2013, 08:27 ET from Entenmann's Bakery

HORSHAM, Pa., July 27, 2013 /PRNewswire/ -- Entenmann's Bakery, a division of Bimbo Bakeries USA (BBU), announced a sweet milestone this week as its Facebook page reached the one millionth Fan mark (https://www.facebook.com/Entenmanns), a true benchmark for successful consumer engagement. Entenmann's fresh-baked goods have been making life a little sweeter for 115 years with mouth-watering donuts, Little Bites, crumb cakes, chocolate chip cookies and more, all featured on the company's active and engaging Facebook page.

(Photo: http://photos.prnewswire.com/prnh/20130725/NY51770 )

As part of their upcoming milestone, the company plans to award one lucky Entenmann's enthusiast with a fabulous prize package through the "Entenmann's One Million Fans Sweepstakes" taking place on the Company's Facebook page (bitly.com/ENT1Mill). The sweepstakes includes a trip to New York City along with a New York CityPASS that can be used to visit six major New York attractions. The sweepstakes ends on August 11, 2013. 

"We're very fortunate to have such an incredible and loyal fan base that shows their passion for our baked goods each and every day – online as well as in store," said Maureen Sticco, Director of Marketing Services at Bimbo Bakeries USA.  "Our fans are terrific.  They are always providing great feedback, interested in our content, and engaged in conversations that are a natural extension to our R&D department."

Entenmann's launched its Facebook page in August 2009 and hit its 500,000 Fan in July 2012.  The Entenmann's family of Fans has grown over the years due to a steady flow of brand content, year-round sweepstakes and giveaways, including National Donut Day celebrations, surveys and significant Fan engagement.  The one-millionth milestone reflects the brand's strong presence on Facebook and the expansion across other social media platforms including, Twitter, Pinterest and Instagram.

About Entenmann's Bakery 

Founded in 1898, Entenmann's® Bakery has over 100 sweet baked goods, including donuts, Little Bites, crumb cakes and chocolate chip cookies. Entenmann's products are baked by the Bimbo Bakeries USA companies (BBU).  BBU is a leader in the baking industries known for its category leading brands, innovative products, freshness and quality.  Our team of more than 28,000 U.S. associates operates 75 manufacturing locations in the United States. 13,500 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Heiner's ®, Marinela®, Mrs Baird's®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'®, and Tia Rosa®.

More information about Bimbo Bakeries USA companies' full line of products can be found at http://www.bimbobakeriesusa.com and www.entenmanns.com.

Dan Perlowitz/Amy Friedland
Freeman Public Relations for Entenmann's
dperlowitz@freemanpr.com 914-953-9426
afriedland@freemanpr.com 973-809-1052

SOURCE Entenmann's Bakery