Entenmann's® Puts the "I Sing on the Cake" in Celebration of its 120th Birthday

ISLANDIA, N.Y., Jan. 8, 2018 /PRNewswire/ -- Happy birthday dear Entenmann's, happy birthday to you! Entenmann's^® Bakery, a division of Bimbo Bakeries USA, announced today the launch of its "I Sing on the Cake" national sweepstakes in celebration of its 120^th birthday.  Fans of the iconic baked goods company can enter the sweepstakes for a chance to win sweet prizes and will receive a second entry by sharing a video singing Happy Birthday to the brand. For every video submitted, Entenmann's will share the gift of music to children across the country by making a donation to Give A Note, a non-profit organization that works to strengthen music education opportunities for all students.

"Entenmann's has been helping families celebrate sweet occasions and memorable milestones for generations, and now we are inviting those families to join us in celebrating ours," said Kim Bremer, Director of Marketing at Bimbo Bakeries USA. "It may be our big birthday, but we want our fans to get the presents, and being able to also give back to kids by supporting music education is truly the icing on the cake!"

"We're thrilled to join in celebrating this milestone with Entenmann's and grateful for their support for music education in our schools," added Beth Slusher, Give A Note Foundation President and Board Chair.

Starting today through March 31, consumers can enter the "I Sing on the Cake" national sweepstakes at www.entenmanns120birthday.com.  To receive a second entry and to make the milestone even more memorable, fans are invited to sing Happy Birthday to Entenmann's on Instagram or Twitter using #entenmanns120 and #promotion or uploading directly onto the Entenmann's Facebook page.  For every video submission received, Entenmann's will donate $1 to the Give A Note Foundation, up to $10,000.

The prizing includes:

• An Ultimate Birthday party featuring a performance from the world-famous Harlem Globetrotters for the winner's friends and family
• Four days and three nights of Family Fun in New York City with four Grandstand Tickets to the 2018 Macy's Thanksgiving Day Parade
• 120 winners will receive free Entenmann's products for a year
• 3,000 winners will receive a coupon for one free Entenmann's product

In 1898, William Entenmann opened his own bakery in Brooklyn, New York, delivering fresh-baked goods door-to-door in a horse-drawn wagon. 120 years later, Entenmann's is still committed to creating a wide variety of fresh, delicious baked goods – including its famous donuts, cakes, pies, Little Bites® and more – and helping families across the country create sweet traditions and lifelong memories.

For more information on how to help Entenmann's create new memories and put the "I Sing on the Cake" in celebration of its 120^th birthday, please visit www.entenmanns120birthday.com.

NO PURCHASE NECESSARY Sweepstakes ends 3/30/18 11:59 p.m. ET. Void where prohibited. Subject to Official Rules www.entenmanns120birthday.com.

About Entenmann's® Bakery
Entenmann's history dates back 120 years to 1898 when William Entenmann opened his first bakery in Brooklyn, New York.  By the 1960s the company was selling delicious baked goods throughout the New York metropolitan area; by the 1970s it began selling nationwide.  Today, Entenmann's markets over 100 different baked goods in the U.S., including its #1-best-selling classic Entenmann's Rich Frosted Donut.

About Bimbo® Bakeries USA
Bimbo Bakeries USA (BBU), headquartered in Horsham, PA, is the nation's leading baking company providing the highest quality baked goods at a great value to customers and consumers. This includes well-known brand Entenmann's®, producer of top quality donuts and cakes since 1898.  Our team of 22,000 U.S. associates operates more than 60 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Freihofer's®, Heiner's™, Marinela®, Mrs Baird's®, Nature's Harvest®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'®, and Tia Rosa®. BBU is owned by Mexico's Grupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 22 countries.

About Give A Note Foundation
Founded in 2011 in partnership with the National Association for Music Education (NAfME), Give A Note Foundation was created to bring awareness to the importance of music education and to nurture, grow, and strengthen music education opportunities—for every student, every school, and every community. Learn more at giveanote.org.

SOURCE Entenmann's

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