Enterprise Bank Launches Shop Main Street(sm)

LOWELL, Mass., Aug. 6, 2013 /PRNewswire/ -- Enterprise Bank is pleased to announce that it has launched the innovative local shopping rewards program, Shop Main Street(sm). This new program is an enhancement to the Enterprise Bank loyalty program, My Enterprise Rewards, and provides an additional way for its customers to earn rewards.   Enterprise Bank's loyalty program members will earn bonus points when they shop and dine at local merchants participating in the Shop Main Street program.

These rewards will be in addition to the rewards already earned from their loyalty program when they use their Enterprise Bank debit card for purchases. The program also breaks new ground by offering participating merchants an extensive suite of online marketing tools to help them to build their businesses more effectively and feasibly.  Since Shop Main Street is integrated into Enterprise Bank's loyalty program, and is being promoted by the bank, merchants benefit from increased consumer awareness and interest.

Shop Main Street is a step above the typical merchant-funded rewards programs because it enables participating merchants to choose from more than 20 different offers to address their unique business objectives.  Shop Main Street also features useful content, including merchant news and links to Facebook and Twitter, all of which increase "word-of-mouth" marketing for the merchants.  Furthermore, unlike most local merchant funded programs, Shop Main Street provides merchants with valuable information about their customers and their purchasing behavior.  Merchants interested in Shop Main Street can learn more on the program's web site, www.ShopMainStreet.com. 

"Shop Main Street rewards our customers for shopping at local businesses, so everyone wins," said Chet Szablak, Executive Vice President of Enterprise Bank. "This program reflects Enterprise Bank's long-standing commitment to strengthening the economy and bringing innovation to our business community."

Shop Main Street was developed by Dover, NH based RewardsNOW, Inc., which manages the Enterprise Bank loyalty program.   "We are very pleased to have worked in partnership with Enterprise Bank to launch the Shop Main Street program," said Steve VanFleet, CEO of RewardsNOW, Inc. "We believe that consumers here want to shop locally whenever possible, and Shop Main Street gives them a great opportunity and incentive to keep more of their hard earned dollars within their own community."

Enterprise Bank customers and merchants can visit the Enterprise Bank website, www.enterprisebanking.com/shopmainstreet, for more information on the Shop Main Street program.  

About Enterprise Bank

Enterprise Bancorp, Inc. (the "Company"), is a Massachusetts corporation that conducts substantially all of its operations through Enterprise Bank and Trust Company, commonly referred to as Enterprise Bank, and has reported 94 consecutive profitable quarters. The Company principally is engaged in the business of attracting deposits from the general public and investing in commercial loans and investment securities. Through the bank and its subsidiaries, the Company offers a range of commercial and consumer loan products, deposit and cash management products as well as investment advisory and wealth management, and insurance services. The Company's headquarters and the bank's main office are located at 222 Merrimack Street in Lowell, Massachusetts.  Enterprise Bank has twenty-one full-service branches located in the Company's primary market area in the Merrimack Valley and North Central regions of Massachusetts and Southern New Hampshire.  For more information, visit www.enterprisebanking.com.

About RewardsNOW, Inc.

RewardsNOW, Inc. (RNI) is one of the strongest, independent providers of turnkey loyalty programs today.   Since 1997, RNI has been offering loyalty solutions that include a configurable, web-based loyalty platform; marketing communications; analytics/ROI reporting; rewards catalog/fulfillment; and 24/7/365 customer support.   RNI's programs also include an online, national based merchant funded program as well as the unique, local merchant funded program, Shop Main Street.  

RNI has been on the Inc. 5000 list of the nation's fastest growing companies for 6 straight years and is ranked as the 19th fastest growing company in New Hampshire and 78th in the Boston Metro area.  For more information, visit www.rewardsnow.com.

SOURCE RewardsNOW, Inc.