Enterprise Live Online Video Use at 40 Percent and Growing
Video adoption starts with internal applications, expands into external as comfort grows
SAN FRANCISCO, Jan. 15, 2015 /PRNewswire/ -- Ustream, the world's live video platform leader, commissioned a study by Wainhouse Research regarding how video is being used as a communications tool in the enterprise. Of the 1000 executives surveyed, more than a dozen applications of live online video are used by at least 40 percent of the organizations represented in the survey.
Of the organizations that use video, the most common application is for employee trainings. However, as companies gain experience with video for internal applications, executive comfort level and creativity grows. The Wainhouse Research study showed a growing trend amongst experienced enterprise video users towards external applications and even new business models built around video.
"A primary barrier to entry in using video is a lack of knowledge on how easy, scalable and powerful it can be," said Brad Hunstable, Ustream CEO. "Once they realize they can easily and securely communicate with powerful, engaging content to their entire organization at any location on any device, they see that it can be used as powerful tool to engage partners and customers as well."
The graph below shows the most popular uses of video in the enterprise.
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Register here for Ustream's live webinar titled, "Business Use Cases for Live Video Streaming" on Jan. 22, 2015 at 9 a.m. PST. Hunstable and Wainhouse Research senior analyst, Steve Vonder Haar will cover a variety of statistics from the survey and present real-life case studies on how organizations are leveraging live streaming video to boost business productivity.
About Ustream
Ustream is the world's leading live video platform. Originally created to connect remote military servicemen to significant personal and cultural events, the company has evolved into the largest platform for live business video in the world, with clients including Facebook, Cisco, Sony, Intuit, NASA and Samsung. From press conferences and product launches to cultural events and citizen journalism – Ustream's Cloud Platform offers users high-quality streaming capabilities, deep social networking integration, and the scalability to reach millions of viewers concurrently. Founded in 2007 by John Ham, Brad Hunstable, Gyula Feher, Ustream is located in San Francisco and Budapest. For more information about Ustream, visit Ustream.tv, Twitter.com/Ustream, or Facebook.com/Ustream.
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SOURCE Ustream
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