Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car Brands to Launch in Ecuador

"Ecuador is a key country for us, as it holds great growth potential for both corporate and leisure car rental," said Peter A. Smith, vice president of global franchising at Enterprise Holdings. "The Ecuador government has made significant investment in the country's travel industry, making it an increasingly attractive destination for tourists." 

"Launching our brands in Ecuador will provide our loyal leisure and corporate customers from around the world with another travel destination where they can enjoy the high quality customer service they have come to expect from Enterprise, National and Alamo," added Smith. "Our brands will also be able to provide quality transportation solutions for local customers in Ecuador seeking to travel for business or leisure."

The expansion into Ecuador is further illustration of Enterprise Holdings' vision to build a network recognized for high quality and customer service in major markets across the globe. It is now operational in more than 80 countries and territories, including locations in 29 countries and 31 markets in Latin America.

Enterprise Holdings' success in expanding into new markets is noted in the travel industry. In fact, Smith was a keynote speaker at the 2016 International Car Rental Show where he highlighted the company's rapid international expansion and integrated global network.

In Ecuador, Enterprise is partnering with Automotores Y Anexos (AYASA), which will serve as its master franchisee there. AYASA, a family owned and operated business, is a leading auto dealer and distributor in Ecuador with 50+ years of experience and a dealership network with more than 20 locations.

"Our success was made possible by adhering to a set of core values such as loyalty, honesty and respect," said Nicolás Espinosa, Executive Chairman for Automotores y Anexos S.A. "Enterprise shares those values, as well as the passion to become the preferred choice for car rental services in this county."  

Smith concurred, "Culturally and operationally, AYASA is a great match for us, and we are fortunate they will be representing our brands in Ecuador."   

About Enterprise Holdings
Enterprise Holdings – through its integrated global network of regional subsidiaries and independent franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. The company and its affiliate, Enterprise Fleet Management, together offer a total transportation solution, including extensive car rental and car sharing services, truck rental, corporate fleet management and retail car sales. Combined, these businesses accounted for $19.4 billion in revenue, employed more than 93,000 and owned 1.7 million vehicles throughout the world in fiscal year 2015.

Enterprise Holdings currently is ranked as one of America's Largest Private Companies. Furthermore, if it were publicly traded, Enterprise Holdings would rank on Fortune's list of the 500 largest American public companies. In addition, Enterprise Holdings not only accounts for the largest airport market share in the U.S., but its domestic rental fleet also is one of the newest in the industry. The company's affiliate, Enterprise Fleet Management, provides full-service fleet management to companies and organizations with medium-sized fleets. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales, Enterprise Truck Rental, Exotic Car Collection by Enterprise, Zimride by Enterprise, and Enterprise Flex-E-Rent. For more information about Enterprise Holdings, visit www.enterpriseholdings.com.

This press release and car rental industry news are available in the Enterprise Holdings Press Room.

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SOURCE Enterprise Holdings Inc.

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