Enterprise Telephony Solutions Finds Many Takers With the Proliferation of IP Telephony, Finds Frost & Sullivan

SAO PAULO, March 24 /PRNewswire/ -- With the sales of Internet protocol (IP) telephony soaring, the enterprise telephony market in Latin America has turned the corner. The need to cut telephony costs and stronger reliability in IP solutions have given a boost to the sales of IP telephony equipment, ensuring impressive growth for this market in the next six years. As prices reduce and end users in all market segments become more aware of the benefits of IP telephony, the market is expected to register substantial growth.

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New analysis from Frost & Sullivan (http://www.enterprise.frost.com), Latin America Enterprise Telephony Solutions Market 2009, finds that the market earned revenues of $791.0 million in 2008 and estimates this to reach $1.20 billion in 2014, driven by the increasing sales of IP telephony solutions. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: time division multiplexing (TDM) private exchange, IP PBX (hybrid/converged, pure IP), and IP phones (desk phones and soft phones).

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"Moreover, small and medium companies are increasingly demanding sophisticated technologies for efficiency improvements in a very competitive market and they can be well served by IP telephony equipment such as IP private branch exchange (IP PBX) licenses and IP Phones," says Frost & Sullivan Research Analyst Raphael Barone. "These novel solutions can help companies cut costs, improve efficiency, and fully enjoy a variety of other solutions and applications such as unified communications."

Small and medium companies are also looking for solutions that will aid collaboration and mobility, at affordable prices. Apart from pricing, vendors have to address the challenges of the rising market competition and ways to reposition their solutions from mere cost reduction options to business process changing tools, if they wish to make the most of this market demand and facilitate market expansion.

Vendors must also present robust short-term return on investment (ROI) cases to attract interest in technologies that might present a high initial investment. Further, developed nations' market maturity bodes well for the market, as investors are likely to turn their focus to developing regions like Latin America.

Vendors had to face considerable market turbulence in 2009 during the global economic downturn; however, they can put the market on the mend by also offering a larger number of services and hosted solutions.

"For greater market success, the key is to enhance the value of the current IP telephony solutions by clubbing them with unified communications," notes Barone. "Customizing the solutions to the different demands and requirements of small and medium companies will also improve the market's chances."

Latin America Enterprise Telephony Solutions Market 2009 is part of the Enterprise Communications Growth Partnership Services program, which also includes research in the following markets: World Enterprise Telephony Markets, Telepresence Global Market, Latin America Web Conferencing Services Market, Latin America Contact Center Outsourcing Services Market, Latin America Contact Center Applications Market, Latin America Unified Communications Market, and Latin America Video Conferencing Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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Latin America Enterprise Telephony Solutions Market 2009

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SOURCE Frost & Sullivan