Enterproid and BroadSoft Deliver a Rich Enterprise User Experience for BYOD Mobility

NEW YORK, Feb. 15, 2012 /PRNewswire/ -- Enterproid™, maker of the Divide™ platform for securely enabling and accelerating "bring your own device" (BYOD) mobility, announced today the integration of its platform with BroadSoft's communications platform. The Divide platform delivers a dual-persona user experience with the work persona secured and cloud-managed by IT. This integration offers a rich BYOD experience by enabling employees to use and manage their business communications services, including text messaging from a business number, business directory integration, call settings management, extension dialing and much more from their personal mobile device. As a result, employees now have convenient access to their work calls without compromising their privacy, since their mobile phone number is reserved for personal calls.

Enterproid and BroadSoft® are creating a new and rich enterprise user experience for greater worker productivity. In a recent survey of IT leaders by CIO Magazine, over 80 percent of the respondents indicated that increased user satisfaction and productivity were the top business benefits of a BYOD policy. Respondents also reported that almost half of all businesses are moving to a unified communications environment.

"The integration of Divide and BroadSoft's communications platform creates a new standard for BYOD mobility, virtualizing the worker's office, making it accessible on the employee's personal Android™ device and delivering it via the cloud – regardless of carrier, device or version of Android OS running on their device," said Alexander Trewby, vice president of product and an Enterproid co-founder. "While other BYOD solutions focus on corporate email or the use of dual phone SIMs, the integration with BroadSoft's platforms has extended the BYOD user experience to encompass workplace messaging, data and voice services, while also giving IT the tools to secure, manage and tailor the BYOD experience for each employee. We give the employee the flexibility to get what they need to do their job, anytime and on any device, without compromising user experience or privacy."

"With the explosive growth of smart mobile devices, enterprises are increasingly being asked by employees to support the delivery of business communication services to personal mobile devices," said Curtis Hartmann, senior director mobile solutions, BroadSoft. "Our integration with the Divide platform enables the delivery of a broad range of unified communication services, including calling and text messaging from a business number, corporate directory integration, business feature management, and much more, to an employee's personal mobile device, while providing IT managers with the assurance that their enterprise information is secure and they can effectively manage costs."

The Divide platform by Enterproid enables employees to use their personal mobile device for work and life with a dual persona device experience that they can manage from MyDivide™. This personal management portal provides the employee a way to lock, beacon, or wipe their mobile device in the event it is lost or stolen. Similarly, Divide Manager™ for IT includes a fleet-management console for supporting enterprise-wide policy deployment and enforcement, including the ability to see all connected devices, set policies by group, perform remote wipes of corporate data, lock the corporate persona and administer password reset.

BroadSoft enables mobile, fixed-line and cable service providers to offer a comprehensive set of unified communications services including high-definition voice and video conferencing, text messaging, instant messaging, presence indicators, meet me audio conferencing, hosted call center capabilities and more.

Additional Information:

• Visit the BroadSoft booth in Hall 2.1 (Stand #2.1A12) at Mobile World Congress (MWC) between February 27-March 1 to see a demo of this solution
• Request a meeting with Enterproid at MWC
• Learn more about the Divide platform
• Download the Divide application from the Android Market

About Enterproid, Inc.
Enterproid helps organizations and individuals get the most out of mobile technology and corporate BYOD policies. The company's flagship Divide™ platform combines cloud-based management with device-level technology that ensures enterprise security and control without compromising personal freedom and privacy. Founded by former mobile executives and engineers from Morgan Stanley, Enterproid is headquartered in New York, with offices in London and Hong Kong. Enterproid investors include Comcast Ventures with participation from Google Ventures and Qualcomm, acting through its venture investment arm, Qualcomm Ventures. Learn more at www.divide.com, or follow us on Twitter at @dividemobile.

About BroadSoft
BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The company's software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.

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CONTACT:
Dara Cothran
646.747.3596
[email protected]

SOURCE Enterproid, Inc.