Entertainment Direct Asia Breaks Through 1 Billion Views in China's Online Video Market

China's leading independent online video management company continues to shape the marketplace, hitting 1 billion lifetime network views

Aug 17, 2015, 05:00 ET from Entertainment Direct Asia Ltd.

SHANGHAI, Aug. 17, 2015 /PRNewswire/ -- Entertainment Direct Asia (EDA), China's leader in online video management, has blasted through a major industry milestone. The company announced today that it has now attained a total of 1.25 billion lifetime views.

The revelation comes on the heels of the signings of several major new Chinese content partners, including XuZhengChao Media Studio, Like Media, Chinese Father, and FengChao Evaluation Studio. 

EDA already has deals in place with other exceptional Chinese creators such as Yamashita and Marvelous Talking, and leading international creators such as Fat Kid Inside, Jump In The Pack, Clean My Space, and others.

The scope of Entertainment Direct Asia's viewership has pushed this technology-driven management firm to the forefront of the industry. Both brands and content partners alike have leveraged EDA's market knowledge to navigate China's fragmented but rapidly growing online video landscape.

In one recent significant development the management firm spearheaded a video project with a global beauty and cosmetics brand. Working in conjunction with Chinese key opinion leaders and video creators, EDA was able to deliver support for the brand's recent pan-Asian digital campaign.

Rick Myers, CEO of EDA, said, "Hitting our first one billion lifetime views in record time was a major milestone, and puts us squarely at the forefront of online video in China. But in the fast moving and ever-evolving Chinese market, there's no time to rest on our laurels." He added, "We'll be continuing to push forward to cement our position as the single best one-stop partner in China for rights owners, content creators, and brands and advertisers."

About Entertainment Direct Asia Ltd. (EDA)

Entertainment Direct Asia Ltd. licenses, manages, and distributes online video content in China. With EDA, content partners are able to instantly access the dozens of online video services and platforms that compete in the China market, all with minimal upfront effort. Leading video creators and rights holders worldwide turn to EDA and their advanced solutions to manage their video assets, gain rapid access to all major video platforms, obtain detailed reporting on an asset-by-asset level, and maximize the value of their online video assets in China. For more information please visit: www.edirect.asia.

SOURCE Entertainment Direct Asia Ltd.