Entertainment Industry Event Series Sparks a New Kind of Collaboration

NEW YORK, Feb. 13, 2012 /PRNewswire/ -- Three years ago Situation Interactive, a digital marketing agency spotlighting see-it-to-believe-it experiences, developed a unique series called Events @ Situation in an effort to drive thought-provoking conversations centered on formulating change for the entertainment industry.

"Collaboration is among the single most overused, over-promised buzzwords of the past decade," said Damian Bazadona, President of Situation Interactive. "Events @ Situation is our effort to make collaboration real, meaningful and actionable by organizing sizable events that bring all needed parties to the table throughout the entertainment industry to address key issues that effect us all." 

Three years later, Situation Interactive has delivered on its promise. The agency just wrapped up its 20th event and since its inception has helped bring thousands of entertainment and media thought leaders together across sports, arts, theatre, travel, television and film to inspire innovation.

From Google to Expedia, from the New York Post to Bloomberg News, from the New York Times Building to the New Amsterdam Theatre, from the Great White Way to the Las Vegas Strip, from the New York Islanders to the New York Knicks - the diversity of the events has continued to thrive across all aspects of entertainment marketing in sparking on-the-ground discussion in the media capitals of the world.

True, all who attend these standing-room only events may not always be on the same page. Situation Interactive intentionally invites a range of decision-makers from diverse brands that share the essence of offering "see-it-to-believe-it experiences," including agency clients, strategic partners, vendors, educators and students, and even folks who would be classified as "competition" are active contributors.

"The concept of bringing clients, competitors and partners into a room has evolved into a collaboration of minds where we can inspire change and align with leaders," said Lisa Cecchini, Director of Media and Insights at Situation Interactive. "Meaningful change can't happen without all views equally represented. We're committed to continuing these empowering conversations in order to drive our industries forward and bring forth the highest talent possible ... something we're very passionate about."

"Events @ Situation" are by invitation only and are hosted in New York and other locations throughout the country. You can request an invitation at the link below.

http://www.situationinteractive.com/bulb/page/display/situation_events

About Situation Interactive

Situation Interactive, a leading interactive marketing agency, works with brands that offer see-it-to-believe-it experiences. The company connects the latest technology to the top brands in theatre, arts, travel, tourism, film, television and sports. With offices in New York, Las Vegas and Los Angeles, the agency has delivered industry-leading programs for some of the biggest names in entertainment, such as Madison Square Garden, Disney, Cirque du Soleil, Universal and Metropolitan Opera. For more information on Situation Interactive, visit www.situationinteractive.com.

Contact:

Saretta Holler Brown
[email protected]
619-708-6887

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SOURCE Situation Interactive